LinkedIn has announced it will discontinue its lookalike audiences feature starting February 29, 2024. According to a statement from LinkedIn, after February 2024, advertisers will no longer be able to create new lookalike audiences or edit existing ones. Any current lookalike audiences will become “static” and stop refreshing with new data. LinkedIn stated that active … Read more
As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who has invested in paid advertising. With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content. But sometimes, running … Read more
As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your target audience?” But do you know what answer I always dread hearing? “Everyone” While it’s nice to believe that everyone would be interested in purchasing your product or service, this definition (or lack thereof) creates way more … Read more
Like many others, I get dozens of emails a day. If the subject line’s irrelevant to my interests, I’m scrolling by and ignoring it. Or, worse, I might click on an email and hit the unsubscribe button after deciding it wasn’t worth my time. If you’re a marketer, you want to avoid scrolling and unsubscribes … Read more
As internet browsers phase out third-party cookies, online advertisers seek new ways to target ads to customers without relying on current tracking methods. Transitioning To “Era Of Prediction” Google laid out its vision for a cookie-less future during a recent question-and-answer video from Radhika Mani, Google Display Ads’ Senior Product Manager. The video comes as … Read more
Investor relations (IR) is a vital aspect of a company’s success. Building and maintaining strong relationships with investors not only helps raise capital but also enhances a company’s reputation and credibility. Your IR team needs to have the knowledge and tools to target investors effectively and achieve your company’s goals. Investor Relations Strategy A well-defined … Read more
Microsoft Advertising made several announcements in the past month about advertising capabilities for July 2023. These updates span from unveiling Predictive Targeting, an AI-based tool for increasing ad conversions, to expanding Property Promotion Ads to include vacation rentals. Learn how Microsoft plans to help advertisers reach more customers with greater efficacy and cost savings. 1. … Read more
Microsoft announces the launch of Predictive Targeting, an artificial intelligence-powered advertising tool. The technology relies on machine learning to help advertisers reach new, receptive audiences and drive higher conversion rates. Finding Hidden Audiences Screenshot from: about.ads.microsoft.com, June 2023. Predictive Targeting analyzes signals from advertisers’ existing ads and landing pages and Microsoft’s audience data to identify … Read more
