SEO is a multifaceted discipline. It requires a solid strategy, connection to broader digital marketing (and business goals), and accountability. While there are differing processes, approaches, and even opinions on how you should implement it, it is something that you can’t ignore or push off specific short-term tactics if you want to get to specific … Read more
Over the period of one year, we looked at over 5 million Previews and QA results in Litmus and found that 96% of emails contained content errors and 75% had broken links. These issues could lead to a lack of engagement, lost email revenue, and more critically—diminished brand trust. How many times have you unsubscribed … Read more
When you think of a social media manager’s job, you probably picture them planning and posting content all day. But there’s much more to the job description. That clever LinkedIn or eye-catching Instagram post? Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. With so … Read more
Google has announced its newest AI-powered service, Assistant with Bard, at the annual “Made by Google” event. The new assistant combines Google’s existing Assistant technology with its generative AI chatbot, Bard. Assistant with Bard represents Google’s effort to push the boundaries of how people interact with technology in their everyday lives. Uniting Bard’s AI With … Read more
I hope this summer features at least a few lazy days for you, kicking back in the shade with loved ones and a pitcher of iced tea or a tray of homemade popsicles. But the next few months can also be a really exciting time to try out new local SEO and marketing tasks well … Read more
Starting a business in Florida is an exciting venture, but it can also be a challenging one, particularly when it comes to finances. Before launching a new business, it is essential to take care of several important financial tasks that can set the foundation for success. Proper financial planning can help ensure that a business … Read more
SEO is a big discipline. Without structure and planning, a lot of time and dollars can be wasted or used inefficiently. A lot of SEO activities are started and never completed. Couple that with the fact that SEO is never “done,” and it can be hard to start, finish, and stay on track with prioritized … Read more
