Your business success depends on your ability to form and manage high-performance teams at your organization. In the present day, a business setup with productive high-performance teams can help you deliver your project on time with precision. But how do you build high-performance teams at your company? This is the question we have provided answers … Read more
In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. When I’m in these situations, I take a deep breath and go for a walk to clear my head. … Read more
As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. To accomplish these things, however, we must keep our finger on the pulse of email industry … Read more
Undoubtedly, the key to organizational success lies not only in its products or services but also in the talent it attracts and retains. An efficient and robust talent acquisition services stand as a pivotal pillar in this pursuit. This strategic framework governs how organizations identify, engage, and onboard top-notch talent. The evolution of this structure … Read more
Welcome back to our monthly series where we dive into the best email campaigns that hit our inboxes in December (aka the second busiest month of the year for engagement!). What stood out? Playful animations, clever campaigns, and thoughtful timing were top of our list. Keep reading for our handpicked selection, or skip ahead to … Read more
We’re back, with the highlights of our inbox in this weird liminal space between Thanksgiving and December! Is it the holiday season yet? Can we get away with putting up Christmas lights before December 1st? Who can say? But what we can do is tell you who blew us away in the inbox this month! … Read more
Welcome back to our monthly series, where team Litmus shares their favorite emails picks for the month. This October, our inboxes were filled with thoughtful feedback emails, animated GIFs, and, of course, spooky emails. Read on, or jump ahead! Reese’s Book Club Violette_FR Atlassian Nintendo Who Gives A Crap Reese’s Book Club Subject line: Spooky … Read more
Machine learning, a subset of AI, is a powerful tool that’s rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. However, the same research reveals that 96% of marketers still adjust AI-generated outputs — indicating that it’s still far from perfect. … Read more
The temperature is dropping, the scarves and hats are coming out, and we’re all bundled up and ready for fall proper. And what better way to celebrate the changing of the seasons than with the best and brightest of the inbox? Curl up with your cozy socks and a cup of tea, and dig into … Read more
Social media is one of the most quickly evolving areas of digital marketing. So, your social media marketing team needs to keep pace with customers and competitors alike. From new social platforms and changing algorithms to the latest technologies and trends, marketing is unforgivingly fast-paced. It comes as no surprise that social media marketers are … Read more
It’s time for our monthly round-up of our favorite emails! Over here at Litmus HQ, we’ve handpicked a selection of emails we loved that have recently landed in our inbox. From clever wordplay, engaging content, and scroll-stopping personalization, dive in and be inspired as we unveil the best of our inboxes. Duolingo Really Good Emails … Read more
In today’s interconnected world, remote work has become increasingly popular. As more and more teams transition to virtual collaboration, the need for effective online tools has grown exponentially. These tools facilitate seamless communication, project management, and collaboration, ensuring that remote teams can work together efficiently and successfully. In this article, we will explore the top … Read more
The Agile Manifesto has become a familiar presence in the realm of software development, evolving over time. In the past decade, the software industry has warmly embraced Agile development methodologies, with organizations of all kinds molding and adapting them to their unique needs. The primary objective has been to genuinely attune to end-user and market … Read more
Snapchat created an immersive experience for fans watching the 2023 Women’s World Cup. When the games kicked off last month, Snapchat launched a suite of augmented reality (AR) features and exclusive content to connect soccer fans with National Teams across the globe. The content package includes: An AR “Team Tracker” Lens that allows fans to … Read more
Welcome back to everyone’s favorite email roundup! It’s officially Vacay Season, so we opted to consolidate our favorite emails into one summertime showcase this year. You’d probably rather be laying poolside than looking at your inbox anyway… and honestly, same. But in between cleaning all the sand off our sandals and trying new ways of … Read more
Welcome back to our monthly round-up of favorite emails! We at Litmus have handpicked a collection of emails that have landed in our inboxes recently—ones that captured our attention and kept us scrolling. From stylized ALT text, bite-sized content, exceptional email design, and captivating storytelling, get ready to be inspired as we unveil the best … Read more
This month, we’re doing something a little different with our favorite emails. We asked our audience on Twitter to share with us their favorite examples of accessibility in email, and you delivered! From glorious explanations and illustrations of ALT text, to text-only variations, there’s lots to appreciate and learn from in this roundup. Read on … Read more
Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Whatever the reason, companies using agencies for … Read more
