I Tested the 5 Best Free Social Media Monitoring Tools — Here’s How They Stack Up

I Tested the 5 Best Free Social Media Monitoring Tools — Here’s How They Stack Up

In business, reputation is everything. It can decide whether someone gives you their attention or, even more significantly, their sale. However, with more than 5 billion people worldwide using social media to produce a constant flow of information, interaction, and opinions across dozens of platforms, reputations are harder than ever to maintain. That’s why free … Read more

Giveaway Ideas: 4 Tried and Tested Approaches from a 7-Figure Ecommerce Expert

Giveaway ideas

It’s time for me to give away some free advice. Giveaways are essential for brand growth and increasing sales! But without the proper planning and preparation, giveaways can easily fail, leaving you with minimal social impact and an expensive product heading out the door! Don’t worry. I’ve used giveaways to launch multiple multimillion-dollar ecommerce brands, … Read more

I Tested 9 Popular AI Image Generators. Here’s the Scoop for Marketers

I Tested 9 Popular AI Image Generators. Here’s the Scoop for Marketers

Part of the reason I went into marketing is because I love creating. It’s also why the topic of the best AI for images intrigues me.  I love writing (surprise), cooking, design, and photography. I also used to paint and sew. But thanks to artificial intelligence (AI), you no longer have to be a lifelong … Read more

I Tested 6 AI Tools for Graphic Design, Here Are My Favorites

I Tested 6 AI Tools for Graphic Design, Here Are My Favorites

Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks and speed up the design process. Then, user-friendly design tools like Canva have made design more … Read more

Field tested tips for aligning customer service and marketing

Field tested tips for aligning customer service and marketing

If a business is an orchestra, then every department is its own instrument. When teams work in isolation, the result is simply noise. However, when everyone unites around shared goals, beautiful music is made. And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. Looking for proof? Look no further … Read more

Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]

Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial. But … Read more

4 Tested Website SEO Performance Boosts Your Agency Should Tap Right Now

4 Tested Website SEO Performance Boosts Your Agency Should Tap Right Now

Every digital agency is actively seeking new ways to improve their clients’ marketing performance. While your digital marketing strategy may emphasize improving SEO, increasing click rates, and decreasing bounce rates, there exists an often-overlooked approach that many agencies miss. There could be a hidden treasure trove for conversion rates right before you. But first, you’ll … Read more

Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Tested: The answer to why you put links in the comments on LinkedIn

LinkedIn has become a different kind of social space. What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year … Read more

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