In the fast-paced world of software development, automation testing has become an essential practice. Think of it as a vigilant guardian, safeguarding software quality, reliability, and efficiency. Automated processes allow testing teams to enjoy faster feedback loops, less manual work, and broader test coverage. But the real magic of automation testing services goes beyond just … Read more
You know the expression, “What you see is what you get”? Well, when it comes to email marketing campaigns, that might not always be the case. In this post, we’ll discuss the best free and paid email testing, previewing, and rendering tools you can use to make sure your emails are ready for the eyes … Read more
The Agile Manifesto has become a familiar presence in the realm of software development, evolving over time. In the past decade, the software industry has warmly embraced Agile development methodologies, with organizations of all kinds molding and adapting them to their unique needs. The primary objective has been to genuinely attune to end-user and market … Read more
Amazon is reportedly testing a generative artificial intelligence (AI) tool for sellers that writes copy for product listings. This marks a significant move in integrating large language models (LLMs) into ecommerce. The tool is anticipated to revolutionize how merchants create and optimize product descriptions. AI-Generated Product Descriptions Amazon’s new AI tool, first reported by The … Read more
Automated testing can boost the efficiency of companies that rely on modern ERP and CRM software such as Microsoft Dynamics 365. However, the return on investment in test automation depends on many factors, and enterprises should take certain steps to achieve maximum results. This article outlines the best practices for automated testing. Set Realistic Goals … Read more
As a marketer, you want to improve your website’s performance and drive more conversions. In many cases, A/B testing could be the answer. By comparing two versions of a webpage, you can determine which one is more effective at achieving your goals. In this article, we’ll walk you through the steps to set up A/B … Read more
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and connect. However, you’re much better off conducting A/B testing than basing marketing decisions off of a “feeling,” as this can be detrimental to your results. … Read more
Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for … Read more
Facebook offers many ways to test the performance of your Facebook ads before they go live. One of the most popular tools Facebook offers is A/B testing, which allows you to find out which imagery and copy resonates most with your audience. Here, let’s dive into how you can A/B test your marketing ads on … Read more
Do you remember your first A/B test you ran? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college for my job. There were some aspects of A/B testing I still remembered — for instance, I knew you need … Read more
