Meta houses three huge social media platforms, each offering their own benefits and drawbacks. When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics – like audience growth and site traffic – and where they’re re-investing. We’ll dive into that along with key differences among various segments, … Read more
Everyone talks about how different social media platforms are, and it’s not hard to see why. X is treated as the town square. Threads wants to be the friendly alternative. Bluesky champions decentralization and user control. But when we analyzed 1.7 million posts, a surprising pattern emerged: posts on X, Threads, and Bluesky get the … Read more
Big news from Meta: Threads, the platform everyone rushed to last summer, is officially testing ads. In its announcement today, Threads is launching an image ads test with select brands in the United States and Japan. For now, this is just a trial run with a handful of brands, but it’s a clear sign that … Read more
Creating a strong presence on Meta’s Threads can seem daunting, but these creators make it look easy. In this article, I share some of my favorite creators on Threads as well as the elements of their content that, in my opinion, make it engaging and effective. From tech journalists to social media strategists, these creators … Read more
I’m thrilled to share that you can now use Threads within your Buffer account. Threads launched less than a year ago but, as young as the platform is, there’s no doubt that it’s already an important new social platform. Many are finding it to be a calmer space and a place where they see greater engagement … Read more
OK, I’m going to call it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants. Threads by Instagram now has an estimated 160 million monthly active users and counting. To put that … Read more
![X (Formerly Twitter) vs. Threads: What Brands Need to Know [Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/x-vs-threads.pngkeepProtocol.png "X (Formerly Twitter) vs. Threads: What Brands Need to Know")
We have an epic showdown in the thrilling world of social media warfare. It’s X vs. Threads, the battle of short-form social media. In one corner, we have X, the reigning short-form post champion embroiled in drama and controversy. In the other corner, we have rookie Threads, who’s betting big on user control and wants … Read more
As the year ends, Meta has come up with the first stage of Threads interoperability. It launches the first stage of Threads interoperability through ActivityPub, a decentralized social media protocol. This protocol works on the ActivityPump protocol of Pump.io. Thanks to this protocol, users of the apps, based on the fediverse concept, can now access … Read more
The U.S. Presidential Election is around the corner, with many other polls across the world. This is a crucial time for any social media platform to remain authentic about its content. Meta has taken upon the task of maintaining the authenticity of content on Threads sincerely. So, it has expanded its fact-checking program on Threads. … Read more
In July 2023, Mark Zuckerberg launched Meta’s much-anticipated X competitor: Threads. Meta’s vision for this new social platform was to offer “a new, separate space for real-time updates and public conversations” that was built on the foundation of Instagram’s existing community, content, and infrastructure. As explained in Meta’s official announcement, “Threads is to take what … Read more
Meta is surely leaving no stone unturned to boost user engagement for this holiday season. Meta is likely to make Threads available for European Union users starting 14 December 2023. This availability of Threads just a few days before Christmas will surely optimize user engagements. The Instagram users of the European Union can be a … Read more
Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be a strong competitor to the newly named X (formerly Twitter). All the hype at the start of Meta’s newest property may have you wondering, “Should my business use Threads?” Social media apps come and go, … Read more
![Is Threads losing steam? [New Research]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/is-threads-losing-steam.pngkeepProtocol.png "Is Threads losing steam? [New Research]")
Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days. It grew five times faster than ChatGPT, the previous record holder for the fastest-growing app. Its initial spike in popularity reportedly caused a drop in Twitter’s (now X) traffic—it was an exciting app for consumers to try … Read more
In today’s digitally connected world, social media platforms are constantly evolving. Among the frontrunners is Threads, Instagram’s newly-developed social media hub. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023. While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social … Read more
Instagram, the popular photo-sharing platform, has taken another step in augmenting its services ecosystem by adding keyword search to the Threads app. Adam Mosseri, the CEO of Instagram, announced that the company is testing the new functionality in Australia and New Zealand, with plans to expand to more countries soon. Screenshot from Threads, September 2023 … Read more
Threads by Instagram is rolling out the web version of its social platform this week in a pivotal move that will resonate within the industry. Screenshot from Threads, August 2023 The announcement marks a significant shift for Instagram, which has traditionally confined users to mobile platforms. Threads, the microblogging companion to Instagram, initially surfaced as … Read more
Instagram is adding new Threads features to organize the growing volume of shared content. In separate updates from Instagram CEO, Adam Mosseri introduced new ways to find Reposts on Threads and a new audio feature for Instagram. Reposts Tab For Threads Profiles According to Mosseri, the reposts tab will provide users with a consolidated view … Read more
Since launching in July, Threads has accumulated 120 million users. Among those users are brands using the platform to connect with their audience and boost brand awareness. After just a month, some brands have gained hundreds of thousands — even a million — followers. So, what are the top brands on threads, and how did … Read more
