YouTube is introducing “Gifts, Powered by Jewels,” which lets people support creators during vertical livestreams. This signals YouTube’s push into the virtual gifting space that TikTok has capitalized on for years. Key Features “Gifts, Powered by Jewels,” is available for members of the YouTube Partner Program in the United States and offers new ways to … Read more
This week’s master has worked for Lou Malnati’s (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California Pizza Kitchen (back to pizza) — making her career sound like my dream delivery order after a rough Monday. Keep reading to hear from Dawn Keller, CMO at California Pizza Kitchen, on why she likes … Read more
The more methods you have to get TikTok views, the better. Why? Because the more eyes on your TikTok content, the better your chances of growing your reach and engagement. Building a TikTok marketing strategy means experimenting with new ways to get views. However, getting those views isn’t a one-size-fits-all affair. You need options based … Read more
TikTok is no longer just a platform for viral dances and meme-worthy content. With its latest feature, Search Ads, TikTok is positioning itself as a serious player in the world of paid search marketing. Announced on September 24th, TikTok launched its highly anticipated Search Ads in the United States, giving marketers a new way to … Read more
While it’s always a good time to watch TikToks — the average viewer streams 24 hours of content a month on the app — figuring out the best time to post a TikTok is a bit more complicated. And yet, knowing when to post on TikTok can be a game-changer for content creators and small business owners alike. After … Read more
TikTok inspires popular internet trends and helps products go viral. This makes it the perfect platform for brands to build their online presence. But to do this, you’ll need to step up your game and build a solid TikTok marketing strategy. This involves creating highly engaging videos and joining in on trending discussions. You could … Read more
Despite TikTok’s increasing importance to marketers, the majority of brands are not getting it right, and their videos on the social media platform are under-performing. According to new research, 84% of the video content released by brands on TikTok fails to generate strong positive emotions, capture attention, or enhance brand recall. The mini-study conducted by DAIVID, … Read more
![How to Grow Your TikTok Following [Expert Insights + Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/Untitled-design-2024-09-03T192654.523.jpg "How to Grow Your TikTok Following [Expert Insights + Data]")
Growing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my YouTube channel, blog, and podcast back in 2022. Though I managed to gain over a thousand followers in just a few days, that was a few years ago. Now, I’m starting a new TikTok to … Read more
TikTok’s Live feature is a blank canvas that creators and brands have adopted in different ways. There are people who play games, using it like one would use Twitch live streams, as well as people who perform or create live. As is the case with the rest of the platform, the more creative, the better! … Read more
30 days. 34 posts. 1 Live. 1 embarrassing dance. 3 copycat scammer accounts. 1 marriage proposal. 385K views. And 1,194 followers gained. For a TikTok newbie, that’s not too shabby, is it? It’s been a few days since I wrapped up my TikTok experiment, and let me tell you, I’ve gained a few grey hairs … Read more
When it comes to creating content for social media platforms such as TikTok, many of us spend hours, if not days, planning every aspect of the content. Is the lighting right? How is the sound? Is my voice really that irritating in real life? These are all questions we ask ourselves throughout the creation process … Read more
Interested in gaining traction on TikTok? With a billion users on the platform, it’s no surprise you’re trying to find potential customers there. However, I’ve worked with many founders who don’t know how to make a TikTok video for their brand. They assume that only dance videos or weird challenges get viewed on the platform. … Read more
If you haven’t been minding your TikTok metrics, now’s the time to start. Especially as the app booms as a brand discovery and shopping channel. From organic and paid promotions to influencers and Shop, tracking TikTok analytics is a must-do for marketers. The problem? Content moves fast on TikTok and the algorithm demands a high … Read more
Known for its short-form vertical videos, TikTok is more than just an app for dance challenges and lip-sync trends. The platform has grown exponentially in the past few years, with creators of all ages creating content spanning various topics, from entertainment and food to health and finance. With over a billion monthly active users, it’s … Read more
Learning how to use TikTok for business can level up your marketing strategy. The platform is home to over 1.5 billion users of all ages. But surprisingly, only 26% of marketers are currently using TikTok. Considering the massive user base and engagement rates the platform offers, there’s a huge opportunity for brands to capitalize on … Read more
TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping up to date is important to leverage relevant trends and inspire new content. From observation, TikTok is becoming the starting point for many trends and … Read more
Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. But navigating the dynamic landscape of TikTok can be challenging. That’s where TikTok monitoring comes into play. By … Read more
TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping up to date is important to leverage relevant trends and inspire new content. From observation, TikTok is becoming the starting point for many trends and … Read more
