How To Optimize TikTok Ads After You Set Up Your Campaign

How To Optimize TikTok Ads After You Set Up Your Campaign

TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity, TikTok offers marketers a golden opportunity to reach engaged audiences in fresh ways. But setting up a campaign is only the beginning. Once your ads … Read more

YouTube Takes On TikTok With New ‘Jewels’ Tipping System

YouTube is introducing “Gifts, Powered by Jewels,” which lets people support creators during vertical livestreams. This signals YouTube’s push into the virtual gifting space that TikTok has capitalized on for years. Key Features “Gifts, Powered by Jewels,” is available for members of the YouTube Partner Program in the United States and offers new ways to … Read more

How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO

This week’s master has worked for Lou Malnati’s (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California Pizza Kitchen (back to pizza) — making her career sound like my dream delivery order after a rough Monday. Keep reading to hear from Dawn Keller, CMO at California Pizza Kitchen, on why she likes … Read more

How to get more views on TikTok: 16 essential strategies

The more methods you have to get TikTok views, the better. Why? Because the more eyes on your TikTok content, the better your chances of growing your reach and engagement. Building a TikTok marketing strategy means experimenting with new ways to get views. However, getting those views isn’t a one-size-fits-all affair. You need options based … Read more

TikTok Enters Search Ads Market in United States

TikTok is no longer just a platform for viral dances and meme-worthy content. With its latest feature, Search Ads, TikTok is positioning itself as a serious player in the world of paid search marketing. Announced on September 24th, TikTok launched its highly anticipated Search Ads in the United States, giving marketers a new way to … Read more

The Best Time to Post on TikTok in 2024 (+ Free Heatmap)

While it’s always a good time to watch TikToks — the average viewer streams 24 hours of content a month on the app — figuring out the best time to post a TikTok is a bit more complicated. And yet, knowing when to post on TikTok can be a game-changer for content creators and small business owners alike. After … Read more

30 TikTok tools to skyrocket your growth

TikTok inspires popular internet trends and helps products go viral. This makes it the perfect platform for brands to build their online presence. But to do this, you’ll need to step up your game and build a solid TikTok marketing strategy. This involves creating highly engaging videos and joining in on trending discussions. You could … Read more

8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention

Despite TikTok’s increasing importance to marketers, the majority of brands are not getting it right, and their videos on the social media platform are under-performing. According to new research, 84% of the video content released by brands on TikTok fails to generate strong positive emotions, capture attention, or enhance brand recall. The mini-study conducted by DAIVID, … Read more

How to Make a TikTok Video for Your Brand in 8 Steps

Interested in gaining traction on TikTok? With a billion users on the platform, it’s no surprise you’re trying to find potential customers there. However, I’ve worked with many founders who don’t know how to make a TikTok video for their brand. They assume that only dance videos or weird challenges get viewed on the platform. … Read more

What TikTok metrics you need to track for TikTok marketing in 2024

If you haven’t been minding your TikTok metrics, now’s the time to start. Especially as the app booms as a brand discovery and shopping channel. From organic and paid promotions to influencers and Shop, tracking TikTok analytics is a must-do for marketers. The problem? Content moves fast on TikTok and the algorithm demands a high … Read more

How to win at TikTok ads in 2024

Known for its short-form vertical videos, TikTok is more than just an app for dance challenges and lip-sync trends. The platform has grown exponentially in the past few years, with creators of all ages creating content spanning various topics, from entertainment and food to health and finance. With over a billion monthly active users, it’s … Read more

11 step guide for using TikTok for business in 2024

Learning how to use TikTok for business can level up your marketing strategy. The platform is home to over 1.5 billion users of all ages. But surprisingly, only 26% of marketers are currently using TikTok. Considering the massive user base and engagement rates the platform offers, there’s a huge opportunity for brands to capitalize on … Read more

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