TikTok monitoring tools to protect your brand and scale your social strategy

TikTok monitoring tools to protect your brand and scale your social strategy

Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. But navigating the dynamic landscape of TikTok can be challenging. That’s where TikTok monitoring comes into play. By … Read more

TikTok Trends 2024: The Most Important Trends To Watch

TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping up to date is important to leverage relevant trends and inspire new content. From observation, TikTok is becoming the starting point for many trends and … Read more

Reels vs TikTok: Which Is the Best Platform for Your Business?

It’s a social media battle we’ve seen played out again and again. A plucky upstart, in this case, TikTok, introduces a new service to the world. In response, juggernauts like Facebook scramble to either buy the new technology or bury it by rolling out similar capabilities with their legacy products. So as TikTok became a … Read more

TikTok Business vs. Personal — How to Make the Right Choice

Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want to set up your account for success. Like many, I believe that creators and influencers are business owners, which adds to the confusion about which to use. Both TikTok account types … Read more

What Is The Safest Website To Buy TikTok Followers?

Dreaming of a thriving TikTok presence with a legion of engaged followers? You’re not alone. Growing organically takes time and effort, but a strategic boost can propel you forward. Those who want to buy followers on TikTok are not wrong. Owing to the platform’s growing popularity, can we even blame them?  However, as much buying … Read more

9 Actionable Ways To Get More Likes On TikTok

Likes on TikTok is currently one of the major metrics to measure the popularity and engagement level of individuals, businesses, and content creators on the platform. TikTok likes are important to individuals to boost confidence and validate your content. Businesses also rely on likes to gain more visibility and attract potential customers. Similarly, content creators … Read more

TikTok Shop: What It Is, How to Launch One & How to Market One

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. I’d actually been searching for a cloak and while this piece of clothing did not fit the bill completely, I’d still wear it. Intrigued, I clicked on … Read more

TikTok Creativity Program: Is it better than the Creator Fund?

Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta. I wasn‘t surprised the fund was put to rest, considering how many creators expressed frustration over the fund’s payouts. However, I was skeptical of … Read more

How to Get Verified on TikTok: A Step-by-Step Guide

As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory. It feels exclusive and rare, meaning you stand out from the crowd. And with TikTok predicted … Read more

13 TikTok analytics tools to boost your strategy in 2024

When marketing your brand on TikTok, you want to maximize your potential reach and overall performance. The best way to do this is through keeping a close eye on your TikTok analytics—monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy. TikTok analytics tools give you more complete … Read more

YouTube Challenges TikTok Duets With “Collab” For Shorts

YouTube has launched a new “Collab” feature for its short-form video product Shorts, allowing creators to remix and respond to existing YouTube videos and Shorts in a split-screen format. The full rollout on Android and iOS marks an update that could change how content is made and distributed on the platform. Collaborative Creativity Unleashed With … Read more

Social Media In 2024: YouTube & Facebook On Top, TikTok Growing

A recent survey by the Pew Research Center found that YouTube and Facebook remain the most widely used social media platforms among adults in the United States. At the same time, the survey showed substantial increases in the number of TikTok users. According to the survey, YouTube and Facebook are the most widely used online … Read more

4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]

Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. It can be hard to keep up, and I say this as a content creator and marketer whose job is … Read more

TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]

TikTok is increasingly being used as a search engine by consumers looking for information, recipes, music, and more, according to a new study by Adobe. The research involved surveys of over 800 consumers and 250 business owners to understand how TikTok is reshaping search behavior and marketing strategies. The Rise Of TikTok As A Search … Read more

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