Social Media In 2024: YouTube & Facebook On Top, TikTok Growing

Social Media In 2024: YouTube & Facebook On Top, TikTok Growing

A recent survey by the Pew Research Center found that YouTube and Facebook remain the most widely used social media platforms among adults in the United States. At the same time, the survey showed substantial increases in the number of TikTok users. According to the survey, YouTube and Facebook are the most widely used online … Read more

4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]

Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. It can be hard to keep up, and I say this as a content creator and marketer whose job is … Read more

TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]

TikTok is increasingly being used as a search engine by consumers looking for information, recipes, music, and more, according to a new study by Adobe. The research involved surveys of over 800 consumers and 250 business owners to understand how TikTok is reshaping search behavior and marketing strategies. The Rise Of TikTok As A Search … Read more

The 3 Best TikTok Watermark Remover Tools That You Should Use In 2024

TikTok is a fun and addictive app that lets you create and share short videos with millions of users worldwide. You can use various effects, filters, stickers, music, and more to make your videos more entertaining and engaging. However, one thing that may bother you when you download or save TikTok videos: is the watermark. … Read more

TikTok Comes Up With Improved Experience For Users On Tablets And Foldable Devices

TikTok is now trying to improve the experience of users on larger devices. So, it has come up with an improved experience for users on tablets and other foldable devices. TikTok has launched a new upgrade of the platform’s UI and presentation on bigger screens. To put it simply, the application will now have a … Read more

TikTok Leads: Tools and Strategies for Generating Leads on TikTok

As a marketer, I can attest to the importance and power of TikTok. The social media platform has over 1 billion monthly active users and is the most downloaded app globally. Furthermore, the video-based social app is top-rated among Gen-Z and millennials. While TikTok’s usage among marketers has increased by 15% YoY, some marketers are … Read more

Tapping into Trends: A Guide to Launching Your Successful TikTok Shop

TikTok’s rise to fame seemed like it occurred overnight. One minute you’re poking your friends on Facebook or sharing new songs on your MySpace page; the next, you’re dancing along to Savage Love by Jason Derulo with your mom and grandpa. Okay, there were a few steps in between, but you can’t deny that TikTok’s … Read more

How to integrate TikTok Shop into your social strategy

TikTok Shop presents a massive opportunity for brands, combining TikTok’s powerful discovery engine (#TikTokMadeMeBuyIt) with in-app e-commerce capabilities to create a new shopping experience (#IBoughtItonTikTok). Still, these new TikTok shopping features come with a learning curve. For example, you might be wondering how to integrate it into your social strategy in a way that fits … Read more

How the D’Amelios Built an Empire Using TikTok

Ask Charli D’Amelio about her meteoric rise to fame, and she’ll tell you it was all a lucky accident. In 2019, she began a TikTok channel, making dance and lip-sync videos with her friends in her Norwalk, Connecticut, bedroom. Eventually, her sister Dixie joined her. Almost overnight, the two sisters garnered millions of followers and … Read more

TikTok Spark Ads: The Definitive Guide to an Untapped Tactic

When TikTok burst onto the scene as the new up-and-coming social media platform, it was only a matter of time before the company baked in advertising. Why? Because social media sites have to make money at the end of the day, especially given how much TikTok had spent on marketing their platform and getting it … Read more

TikTok AI: I Tried Creating a TikTok Using Only AI & Here's What Happened

As a social media-obsessed content creator, I am familiar with TikTok. I often create TikTok videos to promote my work, express an idea or opinion, or share funny anecdotes. As much as I enjoy TikTok, creating content consistently for the platform can feel overwhelming. TikTok suggests posting content at least 1-4 times per day to … Read more

HubSpot & TikTok Announce CRM Partnership For B2B Lead Generation

In a move that could redefine B2B lead generation, HubSpot and TikTok announced a unique integration to streamline B2B lead generation. This partnership helps businesses capture TikTok leads into HubSpot’s CRM (customer relationship management) platform. Rising Customer Acquisition Costs Amid New Opportunities This partnership is timely, given that small and medium-sized businesses (SMBs) face escalating … Read more

TikTok Ads Guide: How to Capitalize on the Fastest-Growing Social Platform

Remember 2012? Advertising on Facebook was in its infancy, and brands that started experimenting with the platform saw hockey-stick growth over the next decade. 10 years later and we’re back at the beginning of an advertising renaissance–this time, it’s on TikTok. TikTok shot past the billion-user mark in just 5 short years (compared to 8 … Read more

How to make money on TikTok: 15 strategies to use in 2023

TikTok has remained a vastly popular social media platform since its inception, capitalizing on its early fame as people gravitated toward its light, short-form content. This surge in popularity means TikTok is ripe with revenue opportunities, something that your TikTok marketing strategy should make room for. From the #TikTokMadeMeBuyIt trend to devoted subcultures like #BookTok, … Read more

TikTok Shop Officially Launches In The US

Social media giant TikTok is rolling out its retail ambitions in a big way with the full launch of TikTok Shop in the United States. With inspiring hashtags like #TikTokMadeMeBuyIt, the company now aims to revolutionize online shopping culture. TikTok Shop adds shoppable videos and LIVE streams directly into the “For You” feeds for its … Read more

How Business Strategy Helped This Creator Grow on TikTok

When one of Dulma Altan’s followers called her videos “TikTok B-School for Women,” she didn’t just laugh and move on; she turned it into her tagline. Now, it’s how people refer to her online. Intentional moves like that set Dulma, who is well-versed in business strategy from her work as an entrepreneur, apart from other … Read more

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