TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. But for B2B companies, the idea of getting playful on social media … Read more
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast. Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online … Read more
Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want to set up your account for success. Like many, I believe that creators and influencers are business owners, which adds to the confusion about which to use. Both TikTok account types … Read more
Dreaming of a thriving TikTok presence with a legion of engaged followers? You’re not alone. Growing organically takes time and effort, but a strategic boost can propel you forward. Those who want to buy followers on TikTok are not wrong. Owing to the platform’s growing popularity, can we even blame them? However, as much buying … Read more
Likes on TikTok is currently one of the major metrics to measure the popularity and engagement level of individuals, businesses, and content creators on the platform. TikTok likes are important to individuals to boost confidence and validate your content. Businesses also rely on likes to gain more visibility and attract potential customers. Similarly, content creators … Read more
I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. I’d actually been searching for a cloak and while this piece of clothing did not fit the bill completely, I’d still wear it. Intrigued, I clicked on … Read more
Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta. I wasn‘t surprised the fund was put to rest, considering how many creators expressed frustration over the fund’s payouts. However, I was skeptical of … Read more
As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory. It feels exclusive and rare, meaning you stand out from the crowd. And with TikTok predicted … Read more
When marketing your brand on TikTok, you want to maximize your potential reach and overall performance. The best way to do this is through keeping a close eye on your TikTok analytics—monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy. TikTok analytics tools give you more complete … Read more
YouTube has launched a new “Collab” feature for its short-form video product Shorts, allowing creators to remix and respond to existing YouTube videos and Shorts in a split-screen format. The full rollout on Android and iOS marks an update that could change how content is made and distributed on the platform. Collaborative Creativity Unleashed With … Read more
A recent survey by the Pew Research Center found that YouTube and Facebook remain the most widely used social media platforms among adults in the United States. At the same time, the survey showed substantial increases in the number of TikTok users. According to the survey, YouTube and Facebook are the most widely used online … Read more
![4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/Untitled-design-73.jpgkeepProtocol.jpeg "4 TikTok Predictions that Creators on the Platform Are Preparing")
Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. It can be hard to keep up, and I say this as a content creator and marketer whose job is … Read more
![TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/TikTok-Gains-Traction-As-A-Search-Engine-Among-Gen-Z.jpeg "TikTok Gains Traction As A Search Engine Among Gen Z")
TikTok is increasingly being used as a search engine by consumers looking for information, recipes, music, and more, according to a new study by Adobe. The research involved surveys of over 800 consumers and 250 business owners to understand how TikTok is reshaping search behavior and marketing strategies. The Rise Of TikTok As A Search … Read more
TikTok is a fun and addictive app that lets you create and share short videos with millions of users worldwide. You can use various effects, filters, stickers, music, and more to make your videos more entertaining and engaging. However, one thing that may bother you when you download or save TikTok videos: is the watermark. … Read more
TikTok is now trying to improve the experience of users on larger devices. So, it has come up with an improved experience for users on tablets and other foldable devices. TikTok has launched a new upgrade of the platform’s UI and presentation on bigger screens. To put it simply, the application will now have a … Read more
As a marketer, I can attest to the importance and power of TikTok. The social media platform has over 1 billion monthly active users and is the most downloaded app globally. Furthermore, the video-based social app is top-rated among Gen-Z and millennials. While TikTok’s usage among marketers has increased by 15% YoY, some marketers are … Read more
TikTok’s rise to fame seemed like it occurred overnight. One minute you’re poking your friends on Facebook or sharing new songs on your MySpace page; the next, you’re dancing along to Savage Love by Jason Derulo with your mom and grandpa. Okay, there were a few steps in between, but you can’t deny that TikTok’s … Read more
TikTok Shop presents a massive opportunity for brands, combining TikTok’s powerful discovery engine (#TikTokMadeMeBuyIt) with in-app e-commerce capabilities to create a new shopping experience (#IBoughtItonTikTok). Still, these new TikTok shopping features come with a learning curve. For example, you might be wondering how to integrate it into your social strategy in a way that fits … Read more
