Ask Charli D’Amelio about her meteoric rise to fame, and she’ll tell you it was all a lucky accident. In 2019, she began a TikTok channel, making dance and lip-sync videos with her friends in her Norwalk, Connecticut, bedroom. Eventually, her sister Dixie joined her. Almost overnight, the two sisters garnered millions of followers and … Read more
When TikTok burst onto the scene as the new up-and-coming social media platform, it was only a matter of time before the company baked in advertising. Why? Because social media sites have to make money at the end of the day, especially given how much TikTok had spent on marketing their platform and getting it … Read more
As a social media-obsessed content creator, I am familiar with TikTok. I often create TikTok videos to promote my work, express an idea or opinion, or share funny anecdotes. As much as I enjoy TikTok, creating content consistently for the platform can feel overwhelming. TikTok suggests posting content at least 1-4 times per day to … Read more
In a move that could redefine B2B lead generation, HubSpot and TikTok announced a unique integration to streamline B2B lead generation. This partnership helps businesses capture TikTok leads into HubSpot’s CRM (customer relationship management) platform. Rising Customer Acquisition Costs Amid New Opportunities This partnership is timely, given that small and medium-sized businesses (SMBs) face escalating … Read more
Remember 2012? Advertising on Facebook was in its infancy, and brands that started experimenting with the platform saw hockey-stick growth over the next decade. 10 years later and we’re back at the beginning of an advertising renaissance–this time, it’s on TikTok. TikTok shot past the billion-user mark in just 5 short years (compared to 8 … Read more
TikTok has remained a vastly popular social media platform since its inception, capitalizing on its early fame as people gravitated toward its light, short-form content. This surge in popularity means TikTok is ripe with revenue opportunities, something that your TikTok marketing strategy should make room for. From the #TikTokMadeMeBuyIt trend to devoted subcultures like #BookTok, … Read more
Social media giant TikTok is rolling out its retail ambitions in a big way with the full launch of TikTok Shop in the United States. With inspiring hashtags like #TikTokMadeMeBuyIt, the company now aims to revolutionize online shopping culture. TikTok Shop adds shoppable videos and LIVE streams directly into the “For You” feeds for its … Read more
We can all agree that TikTok is a very addictive platform! With an endless number of videos and content, once you start scrolling, you are down the rabbit hole and won’t come out from it before 5 to 6 hours, which is guaranteed. But if you think that you are getting inspired by these TikTok … Read more
When one of Dulma Altan’s followers called her videos “TikTok B-School for Women,” she didn’t just laugh and move on; she turned it into her tagline. Now, it’s how people refer to her online. Intentional moves like that set Dulma, who is well-versed in business strategy from her work as an entrepreneur, apart from other … Read more
Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. This kind of virality is rare, and we haven’t seen anything similar since then. @bufferapp Mid day Target runs are worth the risk #CapCut … Read more
Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. A combination of a well-thought-out strategy, posting on … Read more
On TikTok, anyone can go viral. But due to its quirky nature, it’s often the most creative or silly videos that skyrocket. To increase your chances of being seen, there are a few tips and tricks we recommend you try. From leveraging trending audio to green screen effects, read on to discover the 13 best … Read more
To enhance user creativity and self-expression, TikTok has announced the expansion of text posts on its platform, diversifying the content creation experience for its users. This new feature demonstrates TikTok’s commitment to social media innovation. The new feature will allow space for written creativity previously limited to comments, captions, and videos. Text posts represent the … Read more
It is no secret that social platforms such as TikTok and Facebook raise interesting questions from time to time. The most recent question, “What are the most attractive things men do when in the driving seat” It’s safe to say this one blew up and took the internet by storm. Our team recorded our findings … Read more
Social media platforms have traditionally been seen as underdogs in the marketing world. While Facebook and Instagram have long been popular choices for promoting business brands, TikTok has emerged as a powerful platform in recent years. However, TikTok is not just limited to marketing purposes; it has also become a hub for entertainment and creativity. … Read more
Did you know TikTok is the most engaging social media app, with an average user session of almost 11 minutes? Now add to the mix a staggering 1.4 billion monthly users. To state the obvious, TikTok is dominating the social media landscape, becoming a gold mine of short, snackable content. While that sounds exciting – … Read more
If you are a content creator on TikTok, you just need to be fresh and creative to stand out from the crowd. To do that, you will need to think outside the box, and you can do that with the help of platforms like the TikTok Marketplace and the TikTok Creative Center. In this article, … Read more
Mia Dickson was three weeks from launching her second business when she decided to post about her product on TikTok. With her face to the camera, Dickson started sharing how and why she began Safe Bandz, which sells waterproof wristbands and pet collar attachments that store contact numbers and other information that’s important in an … Read more
