Google’s John Mueller answered a question on Reddit about backlinks and suggested that overfocusing on links could be a waste of time, a statement that fits a pattern from Google over the past six months. Backlink Checkers Prioritize Their Crawls Differently The person asking the question wanted to know why backlink checkers show different backlinks … Read more
This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the basics. In This Guide 1. Become Proficient In Google Ads Offline Editor: Your Secret Weapon For Quick Edits 2. Master … Read more
Someone on Reddit asked a question about making a sitewide change to the code related to a website with ten languages. Google’s John Mueller offered general advice about the pitfalls of sitewide changes and word about complexity (implying the value of simplicity). The question was related to hreflang but Mueller’s answer, because it was general … Read more
There’s no place like the inbox. 41% of marketers say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. The runner-up, social media, got just 16% of votes. Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every … Read more
Be honest: at some point, you’ve found yourself scratching your head and thinking: what is the 80/20 rule that everyone keeps talking about? No, it’s not a math question. And we’re not referring to the 80/20 celebrity diet that took Hollywood by storm in 2016. We’re talking about a life-changing principle that the world’s best … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
Google commemorates its 25th anniversary by reflecting on the most searched topics globally, showcasing the power of human curiosity and the universal nature of certain interests. Here’s to the toy that inspired millions to dream big. This year, we’re celebrating the most searched icons of all time. https://t.co/5Tp2BOQous #YearInSearch pic.twitter.com/9LRCornDOY — Google (@Google) December 12, … Read more
![11 Website Page Load Time Statistics [+ How to Increase Conversion Rate]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/page-load-stats.webpkeepProtocol.webp "11 Website Page Load Time Statistics [+ How to Increase")
Page load time is a critical metric that influences your entire site’s performance. Even a few milliseconds can significantly impact the user experience (UX), conversion rates, and, ultimately, revenue that your site drives. In this post, you’ll learn why your page load speed is important, how it affects your business, and some quick and easy … Read more
![The Best Time to Send an Email [2023 Research]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/best-time-to-send-an-email.pngkeepProtocol.png "The Best Time to Send an Email [2023 Research]")
Here’s a little exercise for you: check the timestamps on the emails you’ve received in the past day. I noticed that most of my emails, especially my subscription emails, were sent between 9 AM – 12 PM or 12-3PM. This isn’t a coincidence, either. While the answer to “What’s the best time to send an … Read more
Starting an online journey can be daunting, especially when staring at zero followers, zero likes, and zero comments. But what if we told you that you don’t need an existing following to make a significant impact online? Meet Phil Agnew, a creator who started from scratch with the most difficult format possible – a podcast … Read more
We all love Twitter. No matter what we are looking for in our day-to-day lives, Twitter has it all covered for us. Other than our daily entertainment, Twitter is a great place for business and marketing at the same time. Twitter marketing is huge right now, and social media managers have been very much involved … Read more
No matter how much we argue about how the number of likes on social media posts might be toxic, we all enjoy getting high numbers here. For individuals it is different, however, for businesses or influencers (for whom this is an income stream) the number of likes and engagement hold a whole lot of value. … Read more
The dreaded follow-up email. You’ve crafted the perfect action plan, and you need a sign-off from your customer, client, or partner to get cracking. It’s been a few days now, and you’re sitting twiddling your thumbs, waiting to get started. You’ve had the follow-up email stored in your drafts, reluctant to hit send. They’re just … Read more
Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. You get romanced by charts, figures and juicy audience insights. But what about the rest of the year? Every six months may have been enough in … Read more
As a content marketer, you’re likely questioning your path forward. We’re at an inflection point with AI. Many marketers worry about job security. Yet, we face pressures to constantly churn out more and more content in an already far-too-cluttered space. While the volume of content published rises sharply every day, we still only have 24 … Read more
Instagram is the third most popular social channel, with 500 million daily active users and one billion monthly active users. That’s a lot of targeted audience to tap into; naturally, there is no shortage of brands leveraging the social platform. Like all social media channels, with those huge numbers of users, it’s easy to fall … Read more
This is the third iteration of my YouTube Top Viral Videos of All Time list. The first one included the top 25 YouTube videos that had “gone viral” up to that point in time, and my third list has improbably arrived at 42. Some YouTube gurus say a video “goes viral” when it gets more … Read more
![When Is the Best Time to Post on Instagram in 2023? [Cheat Sheet]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/best-time-to-post-on-instagram-3.jpgkeepProtocol.jpeg "When Is the Best Time to Post on Instagram in")
If you want to find the best time to post on Instagram, you’re probably trying to reach a specific goal. Maybe you want to maximize the number of likes you get on each post. Or you hope to improve brand awareness by getting new followers. If you’re new to social media you might start posting … Read more
