WordPress Releases A Performance Plugin For “Near-Instant Load Times”

WordPress speculative loading plugin

WordPress released an official plugin that adds support for a cutting edge technology called speculative loading that can help boost site performance and improve the user experience for site visitors. Speculative Loading Speculative loading is a technique that fetches pages or resources before a user clicks a link to navigate to another webpage. The official … Read more

A Content Marketing Playbook for Times of Crisis

A Content Marketing Playbook for Times of Crisis

The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? It’s a conundrum facing countless creators across the globe. They’re … Read more

Marketing Strategies Must Evolve With the Times in 2024 – Litmus

Litmus

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. Marketing budgets In January 2023, many experts shared dire warnings … Read more

OpenAI: New York Times Lawsuit Based On Misuse Of ChatGPT

OpenAI: New York Times Lawsuit Based On Misuse Of ChatGPT

OpenAI published a response to The New York Times’ lawsuit by alleging that The NYTimes used manipulative prompting techniques in order to induce ChatGPT to regurgitate lengthy excerpts, stating that the lawsuit is based on misuse of ChatGPT in order to “cherry pick” examples for the lawsuit. The New York Times Lawsuit Against OpenAI The … Read more

The Best Times To Post On Social Media In 2024

The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media. The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity … Read more

Google Reveals Best & Worst Times For Holiday Travel

Google Reveals Best & Worst Times For Holiday Travel

With the holiday season fast approaching, Google has released data to help people navigate traffic and crowds more efficiently. Analyzing trends from last year’s holidays, Google published a blog post highlighting the optimal times to travel, shop, and run errands. “Whether you’re hitting the road early or heading out on Thanksgiving day, we looked at … Read more

Google Claims Core Web Vitals Saved Over 10,000 Years In Load Times

Google Claims Core Web Vitals Saved Over 10,000 Years In Load Times

According to an announcement by Google, optimizations related to Core Web Vitals (CWV) have saved Chrome users more than 10,000 years in page load time in 2023. CWV are a set of metrics developed by Google to quantify the user experience on web pages. The three key metrics are Largest Contentful Paint (LCP), which measures … Read more

How To Thrive in Turbulent Times: Actionable Strategies For Securing Your SEO Budget

How To Thrive in Turbulent Times: Actionable Strategies For Securing Your SEO Budget

As businesses grapple with inflation, layoffs, and budget cuts, you may be under more pressure than ever to deliver tangible SEO results with limited resources.  And in today’s challenging economic climate, you may find yourself having to tirelessly defend your budget and prove your value to stakeholders. Your senior executives want to make sure they’re … Read more

How to Make Your Marketing Work Harder for You During Challenging Times

How to Make Your Marketing Work Harder for You During Challenging Times

Stuck in a rut with your targeting strategy? We get it — it’s easy to stick with what you know. But if you don’t adapt and evolve, you could lose out on budget, headcount, and your goals. We know that times are tough, but that doesn’t mean you can’t achieve efficient growth and boost your … Read more

2022 Local SEO Holiday Success: Essential Comforts in Leaner Times

A cheerful banner with the Peanuts cartoon character Snoopy and the word "Love" sways from the porch of a house in a winter snow storm.

Image credit: Stanley Zimny I like nothing better than using this annual local SEO holiday column as a greeting card with messages of good cheer, great strategy, and healthy profit penned inside. With economists caroling “austere” and “scary” in their predictions for 2022’s 4th quarter shopping season, however, it’s not easy to be jolly. Doomsayers’ … Read more

5 Times You Absolutely Must Hire An SEO Pro

5 Times You Absolutely Must Hire An SEO Pro

There are plenty of business owners and digital marketing generalists who can handle the everyday management of their own SEO. Even at the enterprise level, you may have web developers, content creators, and others taking care of tasks that support your SEO program. However, there are some situations that absolutely require an experienced SEO professional … Read more

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