Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it’s prevailed as a powerful marketing outlet — though exactly how to use Facebook for business has changed drastically. The phrase “Facebook is dead” can incite an instant debate amongst marketers. Facebook is a lot of things … Read more
LinkedIn has launched a new “Create on LinkedIn” hub that helps professionals create better content, understand their stats, and use different post types. The new hub is organized into three main sections: Create, Optimize, and Grow. It also includes a Creator Tools section with specific advice for each post format. This resource offers helpful tips … Read more
I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance? Whenever I think of “branding,” I go back to my memory of the GameCube … Read more
The changes in SEO and search over the last year or so have meant that social media has become an even more important part of an online strategy. Brands need to consider their visibility across social media channels alongside other online channels to find new growth. Building an audience on social media should be a … Read more
Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of … Read more
The changes in SEO and search over the last year or so have meant that social media has become an even more important part of an online strategy. Brands need to consider their visibility across social media channels alongside other online channels to find new growth. Building an audience on social media should be a … Read more
Google’s Search Liaison answered a question at Google Search Central Live NYC about whether Google prefers brands. Sullivan took that as an opportunity to affirm that Google is working to show more independent sites and also offered insights into how independent sites can improve their search performance. Google Wants Good Independent Sites To Rank Someone … Read more
I often find raw data overwhelming — endless rows of numbers can be hard to decipher. That’s why I love data visualization; it transforms complex figures into clear, intuitive charts that help me quickly spot trends and understand the story behind the numbers. Visual charts and graphs not only save me precious time but also … Read more
To industry outsiders, social media management is a fun and carefree job, but those of us who have had boots on the ground know differently. Sure, there are exciting, creative tasks, but there’s also strategy, analysis, and near-constant monitoring and engagement. There’s planning and publishing, and sometimes even public relations fires to put out. Social … Read more
I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her. Amazon collects my browsing data and purchase history (aka, first-party data) and uses it to plan and deliver targeted ads while I’m on the platform. One of these ads led … Read more
![Ultimate Guide to Dark Mode [+ Code Snippets, Tools, Tips from the Email Community]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/03/Ultimate-Guide-to-Dark-Mode-Code-Snippets-Tools-Tips.png "Ultimate Guide to Dark Mode [+ Code Snippets, Tools, Tips")
Part 1: Ultimate Guide to Dark Mode in Email Part 2: Dark Mode Email Code Snippets for Developers Part 3: Dark Mode Tools & Tips Part 4: The Dark Mode Toolkit jQuery(document).ready( function normalizeStickySidebar() { $(‘body’).scrollspy({target:’#getting-started-nav’, offset:290}); }); Dark Mode. The tech industry started buzzing with these two words back when Apple added Dark Mode … Read more
As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competitor launch or simply thought was a good idea. Then, they build that idea without knowing if their audience needs or wants it — they skip usability … Read more
Google Shopping isn’t just about bidding and budget management – it’s about feeding Google the best possible data. Unlike traditional search ads, where keywords dictate targeting, Shopping campaigns rely on your product feed. The quality, accuracy, and completeness of your product data determine how often and where your ads appear. A well-optimized feed improves impressions, … Read more
I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to rank highly in search. The reason is that there’s a lot of content out there — Google says that it indexes “hundreds of billions of webpages,” which take up over “100,000,000 gigabytes in size.” With … Read more
Learn five proven conversion rate optimization strategies to turn more visitors into leads on your money pages. Source link
TikTok is proving to be a major marketing heavyweight as more brands leverage the app to find and delight their audience. If you‘re a brand trying to find your footing on TikTok, you’ve come to the right blogger. I spoke with social media expert Annabelle Nyst, former senior marketing manager for HubSpot‘s brand social channels … Read more
I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. “I read the Wall Street Journal because my parents told me to. It’s dense. It’s dry. I can’t get … Read more
![My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/Untitled-design-2025-02-14T161951.776.png "My Tips for Designing Great Website Imagery [With Canva, HubSpot,")
I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple. If you want to create or incorporate compelling images into your brand‘s website for the first time and you’re not sure how you’re in luck. In this post, I’ll share my tips and … Read more
