Free vs. Paid Online Communities: Which Is Right for You? [Expert Tips]

Free vs. Paid Online Communities: Which Is Right for You? [Expert Tips]

A key decision when creating an online community is whether it’ll be free for members to join or if they’ll have to pay to access it. And, the model you choose can have a significant impact on how you end up running your community. This piece will be all about free vs. paid communities — … Read more

6 Types of Community Management (+ Tips from the Experts Who Manage Them)

Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party. At first you have to welcome everyone, take their jackets, and offer them food or a drink. But once more guests start to arrive, you can make connections … Read more

Ethical AI in Marketing: Legal Compliance Tips

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! What do you get when you mix AI, marketing, and ethics? Confusion. Frustration. Potentially questionable decisions. And a whole lot of hands in the air (and not because we “just don’t care”). We asked Arizona … Read more

Community Management Challenges and How to Overcome Them [Expert Tips]

A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience, and there were definitely times I stumbled. Community management challenges are real and can be hard to navigate if you’re new to the field. Fortunately, I … Read more

Holistic Search Strategies: Attain Superior Growth & ROI With Organic & Paid Tips

Silos don’t cut it anymore. User journeys are too complex for you to view and track channels separately. To improve your campaign performance, you need a holistic view of your marketing activities and how they intertwine. This is especially true for organic and paid search strategies.  You need to be front and center with your … Read more

Technical SEO Strategy: Expert Tips To Maximize Website Performance

Wondering why your carefully crafted content isn’t climbing the search rankings?  You might be overlooking a crucial piece of the puzzle: technical SEO.  It’s easy to get lost in content optimization and on-page SEO, but the real game-changer lies behind the scenes.  Technical SEO is basically the backbone of your website’s performance, ensuring that search … Read more

Writing a Lead Nurturing Email? See My Essential 7 Tips to Get It Right

“Lead nurturing is like gardening,” says Banish Angural, founder of Banish Media. “It’s about time, relevance, and a favorable environment to expect the growth from the seeds you have sown.” And as a B2B marketer, I couldn’t agree more. B2B products and services take time to sell. It’s difficult to take a prospect from not … Read more

Mastering Writing Samples for Jobs: Insight and Tips From My 9-Month Job Hunt

Almost a year ago to the day, I found myself job hunting for the first time in a decade. It was unexpected. I didn’t have a current resume or a writing sample for job applications. Frankly, I was in over my head. And the market was ruthless. If you’re reading this feeling the same way: … Read more

10 Tips On How To Rock A Small PPC Budget

Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that often looms large is, “How much should we spend?” It’s a pivotal question, one that sets the stage for the entire PPC strategy. Read on for tips to get started or further optimize … Read more

10 Tips On How To Rock A Small PPC Budget

Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that often looms large is, “How much should we spend?” It’s a pivotal question, one that sets the stage for the entire PPC strategy. Read on for tips to get started or further optimize … Read more

Get Past the ATS With These Resume Templates [+ Tips]

I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance, as now. And I’ve seen countless comments and got tens of email replies from hiring managers, saying that they’re overwhelmed as they’ve received over a hundred applications. No wonder … Read more

How To Increase Website Traffic After The Google Update: 5 Blogger-Tested Tips

This post was sponsored by Stay22. The opinions expressed in this article are the sponsor’s own. The latest Google update hit our partners – travel bloggers – hard. Despite the challenges presented by this update, we are amazed by their resilience. Although we cannot influence Google, we can definitely take charge of the things within … Read more

The Top 10 Content Marketing Skills You Need (Plus Tips On How To Master Them)

Want to reach more of your target audience, connect with them, and have meaningful interactions? Quality content marketing may be the ideal solution for you. But gone are the days of simply writing and releasing content. Effective content marketing requires various skills and strategies if you want to get it right. If you’re looking to … Read more

How To Find Competitors’ Keywords: Tips & Tools

This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering why your competitors rank higher than you? The secret to your competitors’ SEO success might be as simple as targeting the appropriate keywords. Since these keywords are successful for your competitors, there’s a good chance they could … Read more

We Know You Better!
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox.
Yes, I want to receive updates
No Thanks!

Subscribe to our newsletter

Sign-up to get the latest marketing tips straight to your inbox.
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.
Exit mobile version