HubSpot’s monthly blog traffic flattened in 2017, and the culprit was relying on our intuition to determine our audience’s preferences. We pivoted to organic search, which generated most of our traffic and propelled us past the plateau. In this post, we’ll outline the organic strategy that fueled our traffic boost and essential research insight and … Read more
As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You’re also probably tired of being bogged down with manually collecting and reporting data. Data science is integral to the marketing world, but time is money, and the time you spend working with large datasets could go toward performing other tasks, such as … Read more
![Letter of Interest Tips, Templates & Examples [A 2023 Guide]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/letter-of-interest.pngkeepProtocol.png "Letter of Interest Tips, Templates & Examples [A 2023 Guide]")
In today’s competitive job market, a carefully crafted letter of interest is a powerful tool for standing apart from the crowd. In this post, you’ll learn how to write an outstanding letter of interest that gets you noticed, builds interest, and elicits positive responses. What is a letter of interest? Letter of Interest vs. Cover … Read more
LinkedIn is a highly valuable tool for networking with like-minded professionals. But here’s something we don’t talk about as much as we should: LinkedIn is also a useful inbound marketing platform. It might seem a little bit intimidating. You have enough on your plate; do you really need to figure out another way to create … Read more
As your business grows, it’s easy to see it as a tree of disconnected branches and it’s harder to keep on top of what all those branches are doing. That’s why you hire people to take care of these different areas, reporting to fewer staff members until everything reaches you. With all these different areas … Read more
Jay Clouse believes there’s a scientific method to content creation and is on a mission to prove it. With “Creator Science” and “The Lab,” Jay Clouse is redefining content creation as a holistic science to an audience of more than 100,000 people across the Internet. With his experience spanning multiple industries, side hustles, roles, and … Read more
The stakes are high when it comes to enterprise reporting. Because as your company scales, so does the scope of metrics your business monitors. Wrangling reporting at the enterprise level isn’t just about how much data you’re dealing with. In fact, there’s a much bigger challenge in how you communicate that data across departments. And … Read more
![Why You Need to Create More Landing Pages [Data + Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/create-more-landing-pages.pngkeepProtocol.png "Why You Need to Create More Landing Pages [Data +")
“I’ve already got some landing pages, so why should you make more?” That sounds almost as crazy as saying the question, “Well I’ve already got some leads, why should I get more?” Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, … Read more
Regardless of who you are—a business owner or a hustler who has dipped their toes in many different niches—there are plenty of critical questions you need to ask yourself. These questions include – Do you think consumers trust your service or product? Are you even solving consumer needs? Do you know what people say about … Read more
The digitally driven world has lowered the barriers to entrepreneurship. There has been a noticeable rise in college students embracing entrepreneurship. The trend is particularly prominent in the realm of e-commerce. Starting an e-commerce business is rewarding, combining education and real-world experience. If you are someone with an entrepreneurial spirit, this guide walks you through … Read more
![How to Make an Ad: A 15-Step Guide [+Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/how-to-make-an-ad.pngkeepProtocol.png "How to Make an Ad: A 15-Step Guide [+Expert Tips]")
Advertising is changing — by the end of 2023, companies are on track to spend more than $424.3 billion dollars on digital advertising. The challenge? Massive variety in the digital advertising market — from differing platforms and ad types to target audiences — can frustrate efforts to capture customer interest and drive ROI. How do … Read more
Want to power up your ecommerce game, boost sales, and watch your brand grow? Discover the ecommerce marketing tips from some of our top students! The opportunity is there. Ecommerce is showing no signs of slowing down, and the predictions for the future are staggering. In 2019, retail e-commerce sales worldwide hit $3.53 trillion, and … Read more
It’s an understatement to say that video is important to a successful marketing strategy. 92% of marketers report that videos give them a positive ROI. You may think you need expensive equipment to create a high-quality marketing video, but you’re actually all set if you know how to make a video on an iPhone. Sounds … Read more
![17 PowerPoint Presentation Tips to Make More Creative Slideshows [+ Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/powerpoint-design-tricks_7.webpkeepProtocol.webp "17 PowerPoint Presentation Tips to Make More Creative Slideshows [+ Templates]")
Creating a great PowerPoint presentation is a skill that any professional can benefit from. The problem? It’s really easy to get it wrong. From poor color choices to confusing slides, a bad PowerPoint slideshow can distract from the fantastic content you’re sharing with stakeholders on your team. Download Now That’s why it’s so important to … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices for … Read more
According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size. One of the biggest challenges with influencer outreach is actually reaching them, without getting ignored. Standing out in a sea of cold emails requires a personal and tailored approach but that … Read more
An internship experience can shape a student’s or a young professional’s future. This experience then provides good prospects for career growth. If you’re looking for internship programs with a distinctive and fascinating atmosphere, an internship in London could be a great choice. London is home to some of the world’s leading companies in various industries, … Read more
There is an art to social media copywriting and if you can nail it, you will experience far greater results. If you’ve been struggling to connect with your audience and convert those clicks into customers, read on and we’ll share some advanced tips that can help you take your social media ad game to the … Read more
