Google Answers If Matching How It Rewrites Title Is A Good Idea

Google Answers If Matching How It Rewrites Title Is A Good Idea

Google’s John Mueller answered if it’s a reasonable idea to match the title element to how Google rewrites them in the search engine results pages (SERPs). Someone on Mastodon noticed that Google was changing the title elements on their webpages, most of the time removing the site name from the title. That seem to indicate … Read more

Beyond Title Tags: 5 Worthwhile SEO Tests that Seem “Untestworthy”

Is it testworthy, or is it untestworthy? There’s a fine line between optimizations and experiments. Testing something is an exercise in curiosity, whereas optimizing a thing is an act of certainty. If we know the outcome of a given activity before we perform that activity, we’re in optimization territory. For example, if you’ve discovered a … Read more

Google Clarifies Title Tag Guidance

Google updated the Search Central guidelines for controlling how it displays title tags in search. The update didn’t change the guidance itself, but it did make it substantially more straightforward and removed multiple ambiguities in the wording that made it difficult to understand. Google Changes Title Tags Title tags are meta elements whose purpose is … Read more

Are Title Tags A Google Ranking Factor?

As the most visible component of Google’s search results pages (SERPs), page titles are thought to carry significant weight as a ranking factor. Is it possible to overvalue the impact of your title tags when it comes to improving search rankings? There’s little doubt Google’s algorithm takes page titles into consideration. The questions around page … Read more

Google On The SEO Impact Of Dates In Title Tags

Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. This topic is discussed during a recent Google Search Central SEO office-hours hangout. An SEO professional, who’s working on a website that reports on currencies, asks Mueller if he should include dates … Read more

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