I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over the user journey — but unlike humans, they evaluate structured data, analyze backend specifications, and make decisions in milliseconds. Major players are already taking note and adapting. For example, Adobe … Read more
What we know right now: TikTok will be banned this Sunday, January 19th if it doesn’t demonstrate a willingness to divest from ByteDance, it’s Chinese-owned parent company… Unless the Supreme Court agrees with TikTok that its previous ruling infringes on freedom of speech. The justices pushed back on TikTok’s stance that its ban infringes on … Read more
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SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills. We’ve put together a list of essential SEO books suitable for readers at various levels. Some books on this list provide a foundation in core concepts, while more advanced practitioners can explore topics such as entity optimization. … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A habit that has woven itself through many facets of my life, like parenthood, my health, and entrepreneurship, is a consistent check-in I like to do with how I’m growing. I often call it … Read more
Gmail is one of the most popular inbox service providers (ISP) with over 30% of email client market share. However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. There’s been a lingering perception that Gmail’s … Read more
Hey there, Amazon sellers! Let’s cut to the chase. You know it, I know it – the Amazon marketplace? It’s like a crowded New York street, sellers elbowing for space, each trying to shout louder than the next. But here’s the deal: AI’s not just another buzzword; it’s the secret sauce you’re missing. In this … Read more
As a marketing pro, you know how tough it can be to capture the attention of potential clients and keep them. There are more than 10,700 digital advertising agencies in the U.S., giving business owners a lot of options. So, if you want to stand out, you need to be more than an expert in … Read more
To be an entrepreneur you have to be someone special. By their very nature, successful entrepreneurs have to be different, separate from the status quo, if they want to create change. To other people you’ll seem crazy, because who in their right mind would want to subject themselves to all the trials and tribulations of being … Read more
Open source AI platforms are helping humanity move toward a futuristic world faster than most anticipated. OpenAI, Microsoft, and Google have had an outrageous month in the artificial intelligence (AI) space, and this field keeps accelerating. What is open source AI? Defining this term requires understanding a few others. Open source is a software development … Read more
Personality tests are a great way to explore different aspects of who you are and uncover layers you perhaps hadn’t recognized about yourself before. Keep reading to learn more about the purpose of taking personality tests. Then, take a look at the best free personality tests we’ve compiled and discover aspects of who you are, … Read more
Thinking of starting your own business? Congratulations. The entrepreneurial itch is just beginning. You might have a reason for wanting to start your own business, like capitalizing on an opportunity or fulfilling a need in your community. Or you might have no idea why this sensation is pulling you. That’s OK. There’s no right or … Read more
Okay, so it’s been a few years now since Google announced the mobile-first index. Most sites have been moved over to Google’s mobile-first index and it’s no longer a “hot” topic in SEO. I found a tweet from John Mueller, Google Search Advocate, in 2021 that sums up the lack of focus on this topic … Read more
