10 YouTube tools to help you grow your audience faster

10 YouTube tools to help you grow your audience faster

Looking for YouTube tools? Good! Because as the platform continues to boom, brands can use all the help they can get when it comes to gaining more viewers. But despite how competitive YouTube is, there’s plenty of attention to go around. In this article, we break down a variety of YouTube tools that can help … Read more

YouTube Expands Creator Tools, Introduces Content Disclosure System

YouTube’s latest weekly update highlights new creator features, including expanding longer Shorts, launching images on Quiz posts for Android, and broader access to the Brand Connect tab in YouTube Studio. Longer Shorts Update YouTube has finished rolling out updates allowing Shorts videos ranging from 1 to 3 minutes to be displayed accordingly in the subscriptions … Read more

Google Rolls Out AI-Powered In-Store Shopping Tools

Google announced new features for in-store shopping and expanded payment options, marking changes to its retail technology offerings. Key Updates Google Lens Google Lens, which reportedly processes 20 billion searches monthly, will enable users to photograph products in stores to find price comparisons and reviews. The system uses Google’s product database of over 45 billion … Read more

12 top influencer analytics tools to boost your campaign ROI

It’s no secret influencers have transformed modern marketing. According to our 2024 Influencer Marketing Report, 86% of consumers make a purchase inspired by an influencer at least once a year, and 49% buy things at least once a month thanks to influencer posts. Influencer marketing helps brands tap into niche audiences, more so than traditional … Read more

I Tested the 5 Best Free Social Media Monitoring Tools — Here’s How They Stack Up

In business, reputation is everything. It can decide whether someone gives you their attention or, even more significantly, their sale. However, with more than 5 billion people worldwide using social media to produce a constant flow of information, interaction, and opinions across dozens of platforms, reputations are harder than ever to maintain. That’s why free … Read more

10 Best Event Registration Software Tools [+ What Makes Them Great]

I won’t pretend I’m an event marketer. But my mom has been a director of special events for over 20 years (shoutout to her), so I completely understand the importance of good event registration tools. I’ve heard her rattle off the many tasks that need to be completed before, during, and after an event. And … Read more

YouTube Expands AI-Generated Video Summaries, Adds New Tools

YouTube announced an expansion of its AI-generated video summaries feature alongside several platform updates. AI Summary Expansion AI-generated summaries, previously tested on select English-language videos, will now reach a broader global audience. According to YouTube’s official announcement: “These video summaries use generative AI to create a short basic summary of a YouTube video which provides … Read more

29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Let me guess. You’ve got big marketing dreams but a not-so-big budget? I’ve been there. After 12 years of marketing for bootstrapped brands, I’ve learned that you don’t need to spend a fortune on fancy digital marketing tools to see results. It’s all about building a smart toolkit that punches above its weight. One that … Read more

5 top employee advocacy tools and platforms to drive growth

Most businesses know their employees are their biggest asset, but did you know they’re also your strongest marketers? Employee advocacy empowers employees to share smart, quality content with their social networks. But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. Employee advocacy tools streamline … Read more

7 X/Twitter analytics tools to amplify your strategy

You’re putting in the hours on X (formerly Twitter)—creating posts, engaging with followers and pushing your brand’s message. But without the right tools, it’s hard to know if all that effort is moving the needle. Twitter’s built-in analytics provide basic metrics such as follower counts and impressions. Third-party analytics tools give you deeper data—the kind … Read more

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