Staying relevant is crucial for a brand to succeed. It’s not just about being on top—it’s about keeping up with evolving market shifts. Brands need to keep tabs on audiences’ changing wants and needs, while creating memorable experiences through customer conversations and timely responses. According to The Sprout Social Index™, 51% of consumers think the … Read more
Running and maintaining global websites is not an easy task. The good news is there are new AI tool solutions available that ease some of the work that goes into website management as well as assisting with SEO efforts. AI technology is advancing rapidly and has been adopted into different work streams and all areas … Read more
Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel. While analysts and data scientists need serious expertise, I’m just someone who regularly has to … Read more
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types. Google adds AI-powered tools to Performance Max campaigns. New features include asset-level conversion reporting and image editing. Asset generation expands to App and Display campaigns. Source link
Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. The same principle applies to digital marketing. How can … Read more
![7 Community Management Tools the Pros Actually Use [Expert Recommendations]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/community-management-tools.png "7 Community Management Tools the Pros Actually Use [Expert Recommendations]")
Having a hard time finding clear info on community management tools? I’m not even a little surprised. “Community management” covers a wide range of jobs, and they’re not going to have the same software needs. After all, if you’re running a B2B product support forum you need a different tech stack than someone modding a … Read more
It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google. As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the … Read more
My purpose as a business owner is to help other small businesses scale in simple and sustainable ways. So, when there is a new technology that I think can help entrepreneurs get more done in less time, reduce their expenses, and increase their profitability, I am 100 percent for it. I see AI as being … Read more
Google might be a dominant search engine worldwide, but over the years, it has also experimented with many products and Google tools that make our lives easier. The very first Google tool was Adwords, launched on October 23, 2000. At the time, we couldn’t anticipate how much it would change the direction of commerce and … Read more
Benjamin Franklin once said, “Lost time is never found again.” While that isn’t exactly the most optimistic quote, it’s unfortunately true. Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. We can’t deny AI’s cultural renaissance. It has become a part of everyday … Read more
It takes an email marketing team an average of 2 weeks to produce a single email. That’s two weeks of tinkering with email copy, email design, and email coding before it’s ready for approvals, testing, and finally, sending it out to the world. And at any given time, 46% of email marketers have up to … Read more
LinkedIn is launching several new features for people who publish newsletters on its platform. The professional networking site wants to make it easier for creators to grow their newsletter audiences and engage readers. More People Publishing Newsletters On LinkedIn The company says the number of LinkedIn members publishing newsletter articles has increased by 59% over … Read more
In a recording of Google’s June SEO office-hours Q&A session, John Mueller, a Google’s Search Relations team member, discussed the impact of AI-generated content on SEO. The discussion focused on two key areas: the indexing of AI-translated content and using AI tools for initial content drafting. As the use of AI in content creation grows, … Read more
![How to Use AI to Market Your Small Business [+ My Favorite AI Tools]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/aismallbusiness.webpkeepProtocol.webp "How to Use AI to Market Your Small Business [+")
Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. For example, I’d long wanted to sell merchandise with my designs. However, the thought of getting started and thinking about … Read more
Today, at its MozCon 2024 conference, Moz announced a range of new AI-driven features and product updates. The announcements focused on modernizing tools to address the changing needs of SEO professionals. Ethan Hays, Moz’s General Manager, acknowledges that “the search landscape has seen more turbulence this last year than at almost any point in Moz’s … Read more
Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks and speed up the design process. Then, user-friendly design tools like Canva have made design more … Read more
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering why your competitors rank higher than you? The secret to your competitors’ SEO success might be as simple as targeting the appropriate keywords. Since these keywords are successful for your competitors, there’s a good chance they could … Read more
Free and paid tools for small businesses save time, streamline operations, and, importantly, save money. From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the advantages far outweigh the disadvantages. I know how overwhelming it can be to choose the … Read more
