Top 7 Social Media Monitoring Tools in 2025

The 7 Best Social Media Monitoring Tools in 2025 (+ Why Monitoring Is Critical)

No one likes to be left on ‘seen’ — not your friends, not your partner, and definitely not your social media community. Social media monitoring is the process of tracking your brand mentions, post comments, and direct messages (DMs) on all major social media channels. Sounds simple, right? Reply to every comment, DM, and brand … Read more

The top inclusive marketing trends of 2025, according to Sonia Thompson

inclusive marketing trends

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands have engaged in inclusive marketing for decades, but it is only in recent years that the practice has become more widespread. As an inclusive marketing strategist and consultant, I’ve spent the last eight … Read more

Top social media tools to boost your social strategy

social media tools: image shows a person looking at their computer

Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five billion people are active on social platforms daily. So if you want your product, service, and mission to reach the maximum number of people, your business needs to be on social media, too. However, the … Read more

Top 250 TikTok Hashtags for 2025 + How to Use Them for Growth

Top 250 TikTok Hashtags for 2025 + How to Use Them for Growth

TikTok hashtags aren’t a one-way ticket to virality — but they can absolutely help boost visibility. When done right, TikTok hashtags help categorize your content, enable the algorithm to understand what your content is about, and boost your discoverability through TikTok SEO. In this article, we’ll explore everything there is to know about TikTok hashtags: What … Read more

Google Now Allows Top Ads To Appear At Bottom Of Search Results

The Ultimate Multichannel Ecommerce Marketing Guide: How To Drive Discoverability, Performance & Sales

Google Ads introduced a quiet but impactful change last week to how ads can show up on the search results page. High-performing ads that used to be eligible only for top-of-page positions can now also appear at the bottom. This means advertisers can show up more than once on the same results page: once at … Read more

Top 16 influencer marketing platforms for your 2025 campaigns

Top 16 influencer marketing platforms for your 2025 campaigns

Influencer marketing has solidified its position as a strategic pillar for brands seeking meaningful audience connection and measurable impact. But managing the intricate web of partnerships, content and data demands more than manual effort. For marketers seeking to optimize and scale their influencer programs, the right influencer marketing platform isn’t just a convenience–it’s a competitive … Read more

Top Gen AI Use Cases Revealed: Marketing Tasks Rank Low

Top Gen AI Use Cases Revealed: Marketing Tasks Rank Low

New research shows marketers aren’t using generative AI as much as they could be. Marketing applications rank surprisingly low on the list of popular AI uses. “The Top-100 Gen AI Use Case” report by Marc Zao-Sanders reveals that while people increasingly use AI for personal support, marketing tasks like creating ads and social media content … Read more

How Qwen 2.5 Just Beat the Top AI Models — HubSpot SVP of Marketing Shares The Industry Impact

how qwen 2.5 just beat top AI models

The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another powerful AI model hitting the market. I test drove the latest iteration of Alibaba’s Qwen models — Qwen 2.5. In this post, I’ll break down what Qwen 2.5 is, how you can use it, … Read more

How TikTok, Canva, & Other Top Marketing Teams Outperform the Rest [New Data]

how high-performing marketing teams win

Imagine trying to describe a giraffe to someone whose never seen one. Maybe I’d say something like this: “Well, it has brown patches that look a little like puzzle pieces; a long, 6-foot-tall neck, and skinny legs.” This description is close enough, sure, but it doesn’t quite capture the sensation of seeing one in real … Read more

LinkedIn Lists Top 15 In-Demand Skills, Makes Related Courses Free

LinkedIn Lists Top 15 In-Demand Skills, Makes Related Courses Free

LinkedIn has published its “Skills on the Rise” report, which lists the 15 fastest-growing skills in the U.S. job market. To stay competitive, here’s what professionals should focus on. The Top 15 Skills In Demand for 2025 AI is driving major workplace changes. LinkedIn predicts that by 2030, about 70% of skills in most jobs … Read more

Top SEO Podcasts For 2025

Top SEO Podcasts For 2025

The pace of change in search marketing has accelerated, and the stakes for keeping up to date have never been higher. This year’s selection of podcasts reflects a growing sophistication and expertise in the industry, a reaction to the intensity of pressure from AI and the erosion of organic search. The following SEO podcasts have … Read more

AI Model Study: Top Choices For Text, Image, & Video Generation

AI Model Study: Top Choices For Text, Image, & Video Generation

With so many AI models available today, it’s tough to decide where to begin. A recent study from Quora’s Poe provides guidance for those unsure about which models to choose. The study analyzes millions of interactions to highlight the most popular tools for generating text, images, and videos. With nearly every tech company offering an … Read more

The Top 3 YouTube Trends To Pay Attention To Right Now

The Top 3 YouTube Trends To Pay Attention To Right Now

The search and marketing community should pay closer attention to YouTube. According to the latest Global Digital Report, YouTube.com is the second most visited website in the world, behind Google.com but ahead of Facebook.com in third place. Perhaps more importantly, YouTube is one of the top referrers of traffic to other websites – 18.73% of … Read more

10 Top Converting Landing Pages That Boost Your ROI [With Examples]

10 Top Converting Landing Pages That Boost Your ROI [With Examples]

This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups, sales, or demo requests from your landing page? How can you ensure your landing page is optimized for conversions? Landing pages can make or break your conversions. A well-designed landing page doesn’t just look good; … Read more

The 6 Best Content Planning Software — Experts Explain Their Top Choice

women use content planning software

I’ve been in content marketing since early 2015. With almost a decade of experience, I’ve tested dozens of content planning software, spreadsheets, and calendars over the years. Collaborations with leading companies like HubSpot, Cognism, Userpilot, and small startups gave me the chance to work with tons of workflows and features. Some were love at first … Read more

YouTube SEO Study: Factors That Correlate With Top Rankings

YouTube SEO Study: Factors That Correlate With Top Rankings

A study by the video hosting platform Adilo revealed common factors shared by high-ranking YouTube videos. The research analyzed over 1.6 million videos, focusing on 300 that ranked in the top three for competitive non-local keywords across ten industries. Authored by Chinasa Ferderick and Felix Johnson, the study offers insights for businesses aiming to improve … Read more

Why Top Performing Teams Use AI Workflow Automation and How You Can Do the Same

Why Top Performing Teams Use AI Workflow Automation and How You Can Do the Same

“If you build it, they will come” worked well in “Field of Dreams.” But, like a lot of marketers, I took a more cautious (yet still curious) approach toward AI integration. When ChatGPT first hit the scene, it was exciting to see all the buzz but it left me hungry for more: What is AI … Read more

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