Business Outcomes Are The Top KPI Of Video Ad Buyers – IAB Report Part Two

Business Outcomes Are The Top KPI Of Video Ad Buyers – IAB Report Part Two

The IAB has just published the second part of its “2024 IAB Digital Video Ad Spend & Strategy Report,” and the key criteria for digital video investments have fundamentally changed. Since August 2007, when YouTube started offering video advertising, brands, and their agencies have always prioritized reach and frequency. However, business outcomes have now become … Read more

The Top 3 Challenges Regional Marketing Models Create for Global Businesses

Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks’ new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of … Read more

Is Email Marketing Inbound or Outbound? 10 Examples & Top Differences

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals. As an experienced marketing leader, I’ve always approached email … Read more

Top SEO & Content Marketing Trends To Future-Proof Your Strategy

What are the key SEO and content marketing trends you should prioritize in 2024 and beyond? Join us and find out!  With search taking on a more human-first and user-centric approach, powered by AI intelligence and collaboration, now’s the time to adapt your strategy.   That’s why on June 18, we’re hosting a live webinar with … Read more

How a Bottom-Up Budget Can Transform Your Company From Bottom to Top

The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar? While this top-down approach is common, it isn’t the only way to budget. The opposite … Read more

The Top 10 Content Marketing Skills You Need (Plus Tips On How To Master Them)

Want to reach more of your target audience, connect with them, and have meaningful interactions? Quality content marketing may be the ideal solution for you. But gone are the days of simply writing and releasing content. Effective content marketing requires various skills and strategies if you want to get it right. If you’re looking to … Read more

Top 10 Chatgpt And AI Chrome Extensions For Enhancing Productivity On Social Media

In the digital age, artificial intelligence (AI) is revolutionizing the way we work, learn, and communicate.  Among the plethora of tools available to internet users today, Chrome extensions powered by ChatGPT and AI technology stand out for their utility, flexibility, and sheer convenience.  Whether you’re composing emails, writing content, or simply browsing the web, these … Read more

Top 15 Ways To Secure A WordPress Site

Thankfully, there are plenty of steps you can take to protect your WordPress website. Easy WordPress Security Basics When setting up your WordPress site security, there are some basic things you can do to beef up your protection. Below, we will take a look at some of the first things you should do to help … Read more

The Top Information Technology Trends On Social Media

As the world evolves rapidly and with the flow and pace of information technology. New technologies crop up with the intent of human benevolence.  Consequently, it ushers in a revolution in every aspect of our daily lives and work. For professionals and businesses, keeping up with these developments is the need of the hour.  It’s … Read more

128 Top SEO Tools That Are 100% Free

Software makes the SEO world go round. From analyzing your website data to performing research, effective SEO relies on a series of tools to assist humans in decision-making. Paid subscription tools can be highly effective and usually come with support. But if you don’t have a large monthly budget, they might be out of the … Read more

116 Top Free SEO Tools

Software makes the SEO world go round. From analyzing your website data to performing research, effective SEO relies on a series of tools to assist humans in decision-making. Paid subscription tools can be highly effective and usually come with support. But if you don’t have a large monthly budget, they might be out of the … Read more

The Top 30 Social Media Influencers Worldwide

Social media influencers are prominent figures. They dominate the online world and social apps we use daily to become household names. Social media platforms have elevated individuals around the world to reach an audience of millions, with YouTube, Instagram, TikTok, and X (formerly Twitter) all boasting users in the tens of millions – and in … Read more

Top Instagram Spy Apps for Discreet Monitoring

Want to spy on your ex? Or looking for ways to go through your crush’s Instagram account without their knowledge? Worrying about what your kids are doing on their social media, especially Instagram? Then this article might just have what you are looking for. Keep reading to know what these are. Top Instagram Spy Apps … Read more

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