The Top Channels Consumers Use to Learn About Products [New Data]

The Top Channels Consumers Use to Learn About Products [New Data]

Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. Your first thought might be that ad targeting is too advanced, but you still might be curious about the product. Where do you look next? Their Instagram page, website, or searching for online reviews? These are the questions … Read more

Social Media for Nonprofits: Top Tips From BGCGW’s Director of Donor Relations

Social Media for Nonprofits: Top Tips From BGCGW’s Director of Donor Relations

“Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.” This advice comes from Terri Johnson, Director of Donor Relations & Special Events at the Boys & Girls Clubs of Greater Washington (BGCGW).  Johnson’s team … Read more

Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]

Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above … Read more

Top Reasons To Outsource Your Linkedin Advertising

Top Reasons To Outsource Your Linkedin Advertising

LinkedIn, the professional networking powerhouse, presents a golden opportunity for businesses to connect with their target audience, build brand authority, and generate leads. Amid the complexities of modern digital marketing, outsourcing your LinkedIn advertising can be a strategic move that saves time and resources and yields exceptional results. Here are the top reasons why LinkedIn … Read more

Top 6 Cybersecurity Threats Online Businesses Face

Top 6 Cybersecurity Threats Online Businesses Face

Small businesses should not feel like they are safe from cyber threats. Both small and large enterprises are an attractive target for hackers who wish to exploit potential security holes. Since criminals can automate the process and attack multiple businesses simultaneously, they do not have to be picky about who to target. If cybersecurity is … Read more

Top 5 Online Tools For Remotes Teams In 2023

Top 5 Online Tools For Remotes Teams In 2023

In today’s interconnected world, remote work has become increasingly popular. As more and more teams transition to virtual collaboration, the need for effective online tools has grown exponentially. These tools facilitate seamless communication, project management, and collaboration, ensuring that remote teams can work together efficiently and successfully. In this article, we will explore the top … Read more

The Top Brands on Threads & How They Gained Followers So Quickly

The Top Brands on Threads & How They Gained Followers So Quickly

Since launching in July, Threads has accumulated 120 million users. Among those users are brands using the platform to connect with their audience and boost brand awareness. After just a month, some brands have gained hundreds of thousands — even a million — followers. So, what are the top brands on threads, and how did … Read more

How to Write a Powerful Executive Summary [+4 Top Examples]

How to Write a Powerful Executive Summary [+4 Top Examples]

Whether you’re an entrepreneur looking for investors for your small business or the CEO of a large corporation, an executive summary can help you succeed and is a critical component for long-term growth. A short, attention-grabbing executive summary is an essential part of your business plan. Done correctly, it will ensure your company becomes or … Read more

Internship Success: Top Tips To Make The Most Of Your Experience

Internship Success: Top Tips To Make The Most Of Your Experience

An internship experience can shape a student’s or a young professional’s future. This experience then provides good prospects for career growth. If you’re looking for internship programs with a distinctive and fascinating atmosphere, an internship in London could be a great choice. London is home to some of the world’s leading companies in various industries, … Read more

The Top 7 2023 Black Friday Trends You’ll See This Year – Litmus

Litmus

Welcome to the email marketing Super Bowl. Despite a rise in shopping holidays throughout the year (looking at you, Prime Day), retail’s favorite pseudo-holiday, Black Friday, is still one of the busiest e-commerce days of the year. If you want to close out Q4 on a high note, this is the campaign to nail.  Black … Read more

7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)

7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)

The July 1 migration deadline for Google Analytics 4 (GA4) has passed, and perhaps you’re still feeling unsteady working in the platform, still have some setup to do, or are in the Jumpstart queue. If you’re a reluctant GA4 user or haven’t had the time to get comfortable with it, stick with me as I … Read more

Illuminating Your Living Space: Top Tips For Maximising Natural Light

Illuminating Your Living Space: Top Tips For Maximising Natural Light

Light. It’s a primal source of life and comfort, serving not just to illuminate but to uplift our living spaces. For those yearning to bask in the glow of natural daylight, a space that cherishes the sun’s rays can make all the difference. We’re here with some valuable insights and ideas that you can use … Read more

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