Today’s Ask An SEO question comes from Chandler, who asks: “If you don’t have a direct buying trigger on a particular page, how do you track the ROI of that piece of content? Particularly if you are not an ecommerce brand.” This is a fantastic question and one with multiple solutions. I’m going to break … Read more
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. But measuring something as intangible as that can be tricky. How exactly do you quantify the impact of your brand in people’s minds? That’s where metrics come in. … Read more
Be honest: how often do you check your Instagram Story analytics? Because interactions with Stories are crucial for business accounts to track. Brands rely on Stories to stay front-and-center in followers’ feeds. Stories are also among Instagram’s most popular and engaged-with features. From content formats to messaging and more, Stories are a goldmine of marketing … Read more
![Email Analytics [Research]: 8 Email Marketing Metrics You Should Track](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/Untitled-design-51.jpgkeepProtocol.jpeg "Email Analytics [Research]: 8 Email Marketing Metrics You Should Track")
Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like. But at the end of the day, it doesn‘t matter how optimized my emails are if I … Read more
Social media involves the ultimate balancing act of the creative and the analytical. But if creativity is the intriguing icing on the cake, social media metrics are the essential ingredients to bringing the final dish to life. There’s no one “magic” metric to measure. Marketers must depend on a healthy blend of multiple metrics to … Read more
92% of U.S. workers feel that they could collaborate better with their colleagues. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day — but can become downright impossible when unforeseen obstacles get in the way. The data proves that project management is no walk in the park … Read more
![The Essential Social Media KPIs: What to Track on 7 Platforms [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/10/The-Essential-Social-Media-KPIs-What-to-Track-on-7.jpg "The Essential Social Media KPIs: What to Track on 7")
Which metrics should be you paying attention to? This infographic looks at at the essential KPIs to track on seven major platforms: Facebook, YouTube, Instagram, LinkedIn, Pinterest, TikTok, and Twitter. Read the full article at MarketingProfs
Social media sites are a modern phenomenon. They are used by millions of people worldwide, as they offer a great way to be social with your close ones and meet new people in your life. That being said, people have been known to be clandestine about their social media activities. So, what happens if you … Read more
