Using Call Tracking Insights To Increase Your Conversions

Call Tracking Insights

Does your business lack full insight into the performance of your marketing campaigns? With the implementation of call tracking software into your business process, you will quickly see an improvement in the transparency of your marketing attribution and conversion generation. As call tracking allows you to see exactly which source every customer call originates from, … Read more

Firefox URL Tracking Removal – Is This A Trend To Watch?

Firefox recently announced that they are offering users a choice on whether or not to include tracking information from copied URLs, which comes on the on the heels of iOS 17 blocking user tracking via URLs. The momentum of removing tracking information from URLs appears to be gaining speed. Where is this all going and … Read more

How To Use Market-Specific Conversion Tracking To Drive International SEO Success

When it comes to SEO, many people perceive keyword rankings and organic traffic as “vanity metrics.” While they could be if they were the only part of SEO being tracked, you do actually need them to help you connect SEO to business growth. The data allows you to build the whole journey from keyword rankings … Read more

Google Analytics 4: From How To Get Started To Pro Tracking

Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up GA4 custom events. Types Of Events That GA4 Automatically Tracks By Default Google Analytics 4 automatically tracks several events … Read more

Pairing Analytics Goal Tracking With Client Expectations

As we have traversed from Universal Google Analytics to Google Analytics 4, many of us have been painstakingly transitioning tracking metrics to adhere to our new way of data analysis. On the bright side, this is a great time for you to reassess your client goals and how you track their campaign success. Goal-setting With … Read more

What Is The Best Conversion Tracking Method For PPC Campaigns?

Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re denying ad platforms critical data, which can lead to overbidding or underbidding on traffic and poor budget allocation. In the privacy-first web, however, conversion tracking might seem a bit daunting … Read more

Microsoft Introduces Insights For Universal Event Tracking Tags

Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To assist advertisers with this, Microsoft introduced new insights for Universal Event Tracking (UET) tags designed to meet these business requirements more effectively and boost website traffic and conversions. Scheduled for rolling activation starting on … Read more

How To Set Up Scroll Depth Tracking In GA4

If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by default. And naturally, you might be asking yourself: why do I need custom tracking for scroll depth? The GA4’s “built-in scroll event” triggers when a user has scrolled through approximately 90% of the page – … Read more

UTM Codes: How to Create UTM Tracking URLs on Google Analytics

How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links. UTM codes help you track where traffic is coming from, allowing you to properly measure each campaign’s, platform’s, or medium’s ROI. In this blog post, you’ll learn what UTM … Read more

How Call Tracking Helps Your Marketing Efforts

Call tracking is an effective method of monitoring and analyzing the ROI of your advertising campaigns. You may learn how successful your efforts are and adjust moving forward. Call monitoring allows you to examine the success of your campaigns, identify the ones that result in the most calls, and fine-tune your approach. Which campaigns are … Read more

Which Social Media Metrics Are Marketers Tracking? [New Research]

Social media metrics are imperative to social strategy. They give you an inside look at your channels’ performance and how your target audience perceives you. They can also provide you with ways to improve upon your strategy. But what metrics should marketers track to ensure success or boost their strategy? To keep you from getting … Read more

Firefox Eliminates URL Tracking Parameters: What Marketers Should Know

In June 2022, Mozilla Firefox 102 was released with a feature that strips query parameters from URLs that track users as they navigate the web. The feature is called “Query Parameter Stripping,” and the purpose is to protect the privacy of users who don’t want to be trailed online. Now that Firefox has given its … Read more

The 7 Most Crucial Ecommerce Metrics You Should Be Tracking Right Now

There’s an ocean of data available to ecommerce store owners. The number of sales by day, week, month. The average value of all items purchased. Cart abandonment. Buy-to-detail rates. Funnel dropouts – on and on the list goes. But, you don’t want to get lost in the depths of information available to you. These seven … Read more

Similarweb Acquires SEO & Rank Tracking Company Rank Ranger

On May 16, Similarweb announced it has acquired Rank Ranger, an SEO and rank tracking company. This allows the Tel Aviv, Israel-based digital intelligence provider to offer term rank tracking alongside its keyword research and analysis tools. With cross-search engine capabilities, the combined power of these companies seeks to provide search professionals with better insights … Read more

4 Useful Tips To Make Keyword Rank Tracking More Efficient

This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. How do you know which keywords are bringing the most visits to your website? Chances are, your daily SEO routine of checking keyword rankings gives you the answer. Tracking where your pages stand among the search results powers … Read more

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