transition

Google Apologizes As Automated GA4 Transition Surprises Advertisers

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Google Apologizes As Automated GA4 Transition Surprises Advertisers

Google has started automatically migrating advertiser conversion tracking from Universal Analytics to Google Analytics 4, confusing advertisers. While intended to ease the transition to GA4, Google’s automated changes are creating problems for advertisers unaware of the migration. Google apologizes for the confusion and recommends advertisers manually migrate their Universal Analytics settings for complete control. A … Read more

Why brands transition from Social Studio to Sprout Social

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Why brands transition from Social Studio to Sprout Social

On the hunt for a Salesforce Social Studio replacement? You’ve come to the right place. Last year, we announced our global partnership with Salesforce and we’ve been hard at work ever since. We’re making it easy for Salesforce customers to manage their full social media presence while maintaining a 360-degree view of their customer. With … Read more

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