Google has announced a new trend change detection feature in Google Analytics. This new capability will allow you to more easily identify subtle but meaningful shifts in data trends over time. We’ve just introduced trend change detection, a new type of insight that surfaces subtle but long-lasting and important changes in your data. It works … Read more
It’s that time of the year… We asked a few badass colleagues and expert Trendsters what they think will be huge in 2024. Here’s what they said: 1. Niche Sports Sara Friedman, Senior Writer of The Hustle Pickleball has grown into a national craze, with courts and other related businesses popping up everywhere. In 2024, … Read more
Firefox recently announced that they are offering users a choice on whether or not to include tracking information from copied URLs, which comes on the on the heels of iOS 17 blocking user tracking via URLs. The momentum of removing tracking information from URLs appears to be gaining speed. Where is this all going and … Read more
Social media fundamentally changed how we market. We’re more targeted yet we have a broader reach, we move faster and we send out a lot more messages. It’s easy to focus on how the techniques we’ve used have changed but there’s a much larger shift that deserves our attention: Social media democratized the power of … Read more
Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch.1 But should email marketers embrace or ignore this trend? Read on for a deeper look at AMP for email, and our thoughts on whether … Read more
We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. … Read more
