Enterprise SEO in 2025: Key Trends and Strategies to Stay Ahead
Enterprise SEO in 2025: Key Trends and Strategies to Stay Ahead – Search Engine Journal Skip to content Source link
Trends
Google Search CTR Data Reveals Shifting Industry Trends
Google’s click-through rates (CTRs) experienced notable changes across industries and search categories in Q3, according to a report from Advanced Web Ranking. This report compares Q3 data to the previous quarter. It shows how CTRs can vary and what that means for website traffic. Key Findings: Branded searches on mobile saw a 1.07 percentage point … Read more
SEO Trends For 2025
If there’s one thing that became clear throughout 2024, it’s that SEO volatility isn’t temporary. Working with less traffic is the new normal as Google and Microsoft forge ahead with AI integrated into their search engines. Sustained Changes In Search The meaning of the word “search engine” seems to be changing, too. Some audiences use … Read more
Marketing Management – B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers at Plural Strategy surveyed marketers in the US and also conducted an analysis of published data on marketing spend and insights from the … Read more
New Google Trends SEO Documentation
Google Search Central published new documentation on Google Trends, explaining how to use it for search marketing. This guide serves as an easy to understand introduction for newcomers and a helpful refresher for experienced search marketers and publishers. The new guide has six sections: About Google Trends Tutorial on monitoring trends How to do keyword … Read more
Google Shows 3 Ways To Boost Digital Marketing With Google Trends
Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search data to make better decisions about products, optimize strategies, understand consumer behavior, and focus marketing efforts for a higher ROI. Google offers three tips: How To Benchmark Against Competitors Analyzing … Read more
PPC Trends Coming In 2025 According To 7 Experts
Paid media has had its share of challenges alongside the disruption in SEO this year. We reached out to seven PPC experts to understand what’s happening in the industry and how marketers can prepare for the year ahead. To get the full rundown on trends for next year, download the PPC Trends 2025 ebook. In … Read more
16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]
![16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/b2b-social-media-marketing-featured.webp.webp "16 B2B Social Media Marketing Strategies for Any and Every")
B2B social media marketing often gets a bad rap. It’s treated like the strict school principal of business. It’s seen as boring and “unfun.” It won’t let you tell jokes, talk to your friends on social media, or break with tradition. (And it certainly wouldn’t let you chew gum in class if it could.) However, … Read more
Google Quietly Cancels Google Trends Subscriptions
Google emailed users to communicate that it is ending the Google Trends subscriptions for trend alerts, warning that the program will no longer be available beginning on October 29, 2024 and that all existing alerts will end. Google Trends is popular with many users, especially those who are digital marketers. Aleyda Solis posted about it … Read more
Google Shows 7 Hidden Features in Google Trends
Google published a video tutorial with seven tips for using Google Trends to research and share keyword and topic data. The tutorial shows how to find hidden filters and search tools in the Trends interface and explains how they help identify actionable data. The seven ways to explore and share are: Punctuation By Language Comparison … Read more
Google Trends Update: Faster, Smarter, More Customizable
Google has updated its Trending Now tool in Google Trends, offering faster and more comprehensive search data. The tool now detects more trends, covers more countries, and provides more visualization and filtering options. These changes further enhance Google Trends’ value for marketers, researchers, and anyone seeking real-time insights into search behavior. Updates To ‘Trending Now’ … Read more
The Evolution of Search: 5 SEO Trends in 2024 and 2025 [+ New Data]
![The Evolution of Search: 5 SEO Trends in 2024 and 2025 [+ New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/evolution-of-search-1-20240809-1367247-1.webp.webp "The Evolution of Search: 5 SEO Trends in 2024 and")
“I’m excited but exhausted by so many changes,” Victor Pan wrote in a HubSpot Slack channel just before dropping half a dozen links to the latest AI news. He’s a product SEO here, and he sounds like he needs a hug. And no wonder. Even in tech, an industry that thrives on rapid change, AI … Read more
Improve Your Site With The Latest Organic Traffic Benchmarks & Search Trends
How do you know if your website is doing as well as your competitors in search results? Join us on August 14 for a webinar that will reveal the latest organic search traffic benchmarks, trends, and insights for 2024. This session, brought to you by Conductor, is designed to help you fine-tune your SEO and … Read more
How Each Generation Shops in 2024 [New Data from Our State of Consumer Trends Report]
![How Each Generation Shops in 2024 [New Data from Our State of Consumer Trends Report]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/how-each-generation-shops-1-20240801-5345961-1.webp.webp "How Each Generation Shops in 2024 [New Data from Our")
Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. All generations shop differently, so you need to do some deep research to find out how things function in their “worlds.” To help you determine where to meet audiences where … Read more
We Need to Talk About Personalization: Evolution & Trends
What do you think we’re talking about when we say the words “email personalization”? Are you thinking about merge tags or dynamic content? Segmentation and automation? Profile or behavior-based automations? Or all of the above? While the technology, functionality, and overall options you have available when it comes to personalizing an email has changed—we’re still … Read more
Google Gives 5 SEO Insights On Google Trends
Google published a video that disclosed five insights about Google Trends that could be helpful for SEO, topic research and debugging issues with search rankings. The video was hosted by Daniel Waisberg, a Search Advocate at Google. 1. What Does Google Trends Offer? Google Trends is an official tool created by Google that shows a … Read more
Disruptive AI Video Trends that are Transforming Marketing in 2024
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you’ve been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change. … Read more
Behind Viral Food Brands: Do Trends Matter in CPG Design?
Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build the Graza brand from scratch, an olive oil that comes in a … Read more
