Reddit has long been a pioneer in community-driven conversations—well before social listening became a marketing staple. Since 2005, it’s evolved into a cultural nerve center with over 100,000 active communities and 22 billion posts and comments, influencing everything from buying behavior to political discourse. But Reddit’s role in the modern marketing mix has shifted. With … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands have engaged in inclusive marketing for decades, but it is only in recent years that the practice has become more widespread. As an inclusive marketing strategist and consultant, I’ve spent the last eight … Read more
2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage social media video this year, you may not know what to expect but don’t worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media … Read more
According to Sprout’s Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isn’t limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account. This makes Instagram … Read more
Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research from ActOn and Ascend2. The report was based on data from a survey of 207 B2B marketing professionals in the United States. Some 54% of respondents say they expect their firm’s marketing automation budget to … Read more
In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap. “I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry,” she says. Now affectionately known as the “Big Sis … Read more
![Unlock Local SEO: Online Review Trends Broken Down by Industry [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/03/Unlock-Local-SEO-Online-Review-Trends-Broken-Down-by-Industry.png "Unlock Local SEO: Online Review Trends Broken Down by Industry")
Are you ready to transform your approach to online reputation management? With the evolving landscape of digital marketing, understanding how customer feedback impacts your business is crucial for success. Why This Webinar Is a Must-Attend Event Join us for our insightful webinar on March 26, 2025, titled “Unlock Local SEO: Online Review Trends Broken Down … Read more
The search and marketing community should pay closer attention to YouTube. According to the latest Global Digital Report, YouTube.com is the second most visited website in the world, behind Google.com but ahead of Facebook.com in third place. Perhaps more importantly, YouTube is one of the top referrers of traffic to other websites – 18.73% of … Read more
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Is my website ready for 2025’s tech and SEO changes? How can I keep my site fast, secure, and user-friendly? What makes a hosting provider future-proof? In 2025, the extent to which you adapt to emerging technologies, changing user … Read more
A new LinkedIn report shows how businesses are changing their approach to measuring marketing success. The report, based on insights from leaders at Microsoft, ServiceNow, PwC, and other global firms, identifies five key trends reshaping measurement strategies. 1. Revenue-Centric Metrics Marketers are now focusing more on revenue-related metrics instead of traditional cost-per-lead measures. Leaders are … Read more
In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing PPC campaigns efficiently requires a delicate balancing act of multiple tasks: Analyzing data. Optimizing bid strategies. Testing creatives. Reporting performance. And so much more. While AI and machine learning have been around in PPC for … Read more
![2025 Marketing Trends: The End Of SEO? [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/2025-Marketing-Trends-The-End-Of-SEO-Webinar.png "2025 Marketing Trends: The End Of SEO? [Webinar]")
Join us and hear expert strategies for creating brand synergy, increasing brand search volume, and using branding as a powerful tool for performance marketing success. The post 2025 Marketing Trends: The End Of SEO? [Webinar] appeared first on Search Engine Journal. Source link
Being one of the first brands to adapt to a new trend can have monumental benefits. And as a new brand, you should always be looking for ways to differentiate yourself from the competition! In this article, I’ll take you through the importance of marketing trends for startups and some key trends you should consider … Read more
Social media is where culture thrives. It shapes news, influences purchases and fuels activism. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a … Read more
The point of making predictions is not to be right but to understand reality so well that you can make an educated guess about where it goes and learn something in the process. I also enjoy the discussion I have based on sharing my predictions. They always make me smarter. So, please share your opinions … Read more
Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key decision-makers in your organization – including C-level executives as well as the heads of digital analytics, digital advertising, SEO, content marketing, and social … Read more
As the fourth industrial revolution continues to evolve, the ways we consume news, interact with brands, and market our products are radically shifting. A key driver of this shift remains on the content we create – both written and visual – and how we leverage emerging technologies to engage, influence, and convert readers. At the … Read more
![Top B2B Video Marketing Trends to Inform Your Video Marketing Strategy [+ Data & Expert Insight]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/video-marketing-b2b-1-20241223-8277275.webp.webp "Top B2B Video Marketing Trends to Inform Your Video Marketing")
With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to miss out. While we all know lots of video marketing is used in the B2C space, it can be equally effective in the B2B space if properly leveraged for your target audience. So what strategies, … Read more
