A new LinkedIn report shows how businesses are changing their approach to measuring marketing success. The report, based on insights from leaders at Microsoft, ServiceNow, PwC, and other global firms, identifies five key trends reshaping measurement strategies. 1. Revenue-Centric Metrics Marketers are now focusing more on revenue-related metrics instead of traditional cost-per-lead measures. Leaders are … Read more
In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing PPC campaigns efficiently requires a delicate balancing act of multiple tasks: Analyzing data. Optimizing bid strategies. Testing creatives. Reporting performance. And so much more. While AI and machine learning have been around in PPC for … Read more
![2025 Marketing Trends: The End Of SEO? [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/2025-Marketing-Trends-The-End-Of-SEO-Webinar.png "2025 Marketing Trends: The End Of SEO? [Webinar]")
Join us and hear expert strategies for creating brand synergy, increasing brand search volume, and using branding as a powerful tool for performance marketing success. The post 2025 Marketing Trends: The End Of SEO? [Webinar] appeared first on Search Engine Journal. Source link
Being one of the first brands to adapt to a new trend can have monumental benefits. And as a new brand, you should always be looking for ways to differentiate yourself from the competition! In this article, I’ll take you through the importance of marketing trends for startups and some key trends you should consider … Read more
Social media is where culture thrives. It shapes news, influences purchases and fuels activism. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a … Read more
The point of making predictions is not to be right but to understand reality so well that you can make an educated guess about where it goes and learn something in the process. I also enjoy the discussion I have based on sharing my predictions. They always make me smarter. So, please share your opinions … Read more
Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key decision-makers in your organization – including C-level executives as well as the heads of digital analytics, digital advertising, SEO, content marketing, and social … Read more
As the fourth industrial revolution continues to evolve, the ways we consume news, interact with brands, and market our products are radically shifting. A key driver of this shift remains on the content we create – both written and visual – and how we leverage emerging technologies to engage, influence, and convert readers. At the … Read more
![Top B2B Video Marketing Trends to Inform Your Video Marketing Strategy [+ Data & Expert Insight]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/video-marketing-b2b-1-20241223-8277275.webp.webp "Top B2B Video Marketing Trends to Inform Your Video Marketing")
With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to miss out. While we all know lots of video marketing is used in the B2C space, it can be equally effective in the B2B space if properly leveraged for your target audience. So what strategies, … Read more
Email is the trusty workhorse of marketing, always showing up when you need it with an average 36:1 ROI. With email playing such a critical role in business success, marketers need to stay on top of the latest trends and shifts in the industry. You’re already setting your priorities and goals for the year ahead—but … Read more
![Social Media Marketing - Most Effective LinkedIn B2B Creative Trends of 2024 [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/Social-Media-Marketing-Most-Effective-LinkedIn-B2B-Creative-Trends.jpg "Social Media Marketing - Most Effective LinkedIn B2B Creative Trends")
Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, the professional social network and VidMob teamed up and used AI to analyze the performance of more than 13,000 creative assets that appeared on LinkedIn this year. An infographic (below) explores findings from the research. Specifically, it looks at … Read more
I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.” While the prophecy sounded oddly sinister (would I be alive during this traverse?), it turned out to be true: Shortly after, I decided to teach English in Thailand. While none of these … Read more
From the role of AI in SEO, the rise of AI Overviews, and significant Google updates, 2024 saw many changes in the world of search. Brace yourself for a new era in 2025. Watch on-demand as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top … Read more
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Which hosting service is best for agencies? How do I uncover what will be best for my clients in 2025? What features should my hosting service have in 2025? Hosting has evolved well beyond keeping websites online. Hosting providers … Read more
WordPress has held the dominant share of the content management systems (CMS) market since it was launched in 2003. Currently, the popular platform stands at 62.2% market share, according to W3Techs, which offers the most reputable and trustworthy data source. But in the last two years, WordPress has seen it’s market share start to reduce … Read more
Looking for guidance to create an SEO strategy in 2025? Discover the top SEO trends with predictions from 23 search experts. Source link
![The Future Is 360°: Trends And Tactics For Comprehensive Marketing In 2025 [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/The-Future-Is-360°-Trends-And-Tactics-For-Comprehensive-Marketing.png "The Future Is 360°: Trends And Tactics For Comprehensive Marketing")
Feeling the pressure to keep up with shifting marketing dynamics? You’re not alone. In today’s competitive landscape, a unified, 360° marketing strategy is the key to success. It’s time to connect every channel, message, and tactic to achieve your overarching business goals. Join us for an exclusive webinar where industry experts from Rhapsody and their … Read more
As we enter the holiday season, October’s data reveals significant shifts and stabilization across industries in AI Overviews (AIOs). Critical insights from October reveal growth in certain sectors, stability in others, and strategic changes in content types and sources. These insights offer actionable strategies for marketers aiming to optimize for AIOs during this critical period. … Read more
