Post-SEO: Influencer and Content Trends Redefining Marketing in 2024

Post-SEO: Influencer and Content Trends Redefining Marketing in 2024

Are you noticing your traffic from Google starting to go down? Algorithm updates in 2024 have shaken traditional SEO. Recent Google algorithm updates are disrupting search engine optimization (SEO), shifting the focus from traditional tactics and long-tail informational queries. Founders and CMOs are now turning to content and community-driven strategies to boost engagement and visibility. … Read more

Top SEO & Content Marketing Trends To Future-Proof Your Strategy

Top SEO & Content Marketing Trends To Future-Proof Your Strategy

What are the key SEO and content marketing trends you should prioritize in 2024 and beyond? Join us and find out!  With search taking on a more human-first and user-centric approach, powered by AI intelligence and collaboration, now’s the time to adapt your strategy.   That’s why on June 18, we’re hosting a live webinar with … Read more

14 Best Corporate Social Responsibility Examples in 2024 [+Trends]

14 Best Corporate Social Responsibility Examples in 2024 [+Trends]

I ran a survey in early May 2024 where I asked consumers if they thought brands should practice social responsibility — 90% said yes. Consumers want brands to make a difference, meaning they care about corporate social responsibility. In this post, I’ll discuss: Types of Corporate Social Responsibility How can brands be socially responsible? Corporate … Read more

Pharmaceutical Advertising: What It Is & Trends To Look Out For in 2024

Pharmaceutical Advertising: What It Is & Trends To Look Out For in 2024

“Take this pill, and watch your migraine disappear in ten minutes!” How do drug commercials make those miracle cures sound so easy? I used to sell supplements for one fitness company in my early student years and always felt a pang of anxiety promoting products. What if they didn’t work? What if there were side … Read more

TikTok Trends 2024: The Most Important Trends To Watch

TikTok Trends 2024: The Most Important Trends To Watch

TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping up to date is important to leverage relevant trends and inspire new content. From observation, TikTok is becoming the starting point for many trends and … Read more

Influencer marketing trends across industries

Influencer marketing trends across industries

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Over a decade later, people still reminisce and rave over the viral moment. As the creator economy grows, today’s landscape resembles a dance floor. The brands are the DJs, … Read more

TikTok Trends 2024: The Most Important Trends To Watch

TikTok Trends 2024: The Most Important Trends To Watch

TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping up to date is important to leverage relevant trends and inspire new content. From observation, TikTok is becoming the starting point for many trends and … Read more

The Top Information Technology Trends On Social Media

The Top Information Technology Trends On Social Media

As the world evolves rapidly and with the flow and pace of information technology. New technologies crop up with the intent of human benevolence.  Consequently, it ushers in a revolution in every aspect of our daily lives and work. For professionals and businesses, keeping up with these developments is the need of the hour.  It’s … Read more

6 Short-Form Video Trends Marketers Should Watch in 2024 [New Data]

6 Short-Form Video Trends Marketers Should Watch in 2024 [New Data]

I see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expand their short-form offerings, brands are continuing to take notice. In the 2024 HubSpot State of Marketing Report, we found that short-form video is the number one format marketers are using and will see the … Read more

9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in … Read more

Digital Marketing In Toronto: Strategies And Trends

Digital Marketing In Toronto: Strategies And Trends

Digital marketing has gained importance in business strategies. This trend is also evident, in Toronto. Being one of the cities in Canada and a center for business and technology Toronto boasts a digital marketing community. Businesses in Toronto are embracing marketing tools such as social media and search engine optimization to connect with their target … Read more

11 Social Media Trends Marketers Should Watch in 2024 [New Data]

11 Social Media Trends Marketers Should Watch in 2024 [New Data]

The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To learn more about what brands can expect this year and beyond, we surveyed 1,528 marketers to discover which social media trends B2B and B2C businesses are paying attention to. In addition to reviewing the research, … Read more

5 Key Enterprise SEO And AI Trends For 2024

5 Key Enterprise SEO And AI Trends For 2024

SEO has undergone many transitions and disruptions in a short time. Enterprise SEO has been at the center of some fundamental transformations over the past year. Adapting to the ever-changing needs and demands of consumers, integrating AI into search engines, and the influx of new generative AI SEO and content tools have forced organizations to … Read more

The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]

The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]

In 2024, 43% of B2C marketers plan to increase their marketing budget. The question is: Where is that budget going? Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2024, we surveyed 1,460 global marketing professionals working in B2B and B2C companies. From influencer … Read more

5 Marketing Trends That Might Not Survive in 2024 [HubSpot Research + Expert Insights]

5 Marketing Trends That Might Not Survive in 2024 [HubSpot Research + Expert Insights]

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. But if your strategy looks the same as years prior, it’s time to do some housekeeping. Here, we’ll cover five marketing trends that are losing steam … Read more

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