Trends

The Future Is 360°: Trends And Tactics For Comprehensive Marketing In 2025 [Webinar]

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Feeling the pressure to keep up with shifting marketing dynamics? You’re not alone. In today’s competitive landscape, a unified, 360° marketing strategy is the key to success. It’s time to connect every channel, message, and tactic to achieve your overarching business goals. Join us for an exclusive webinar where industry experts from Rhapsody and their … Read more

New Report Shows AI Overviews Trends Are Stabilizing

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As we enter the holiday season, October’s data reveals significant shifts and stabilization across industries in AI Overviews (AIOs). Critical insights from October reveal growth in certain sectors, stability in others, and strategic changes in content types and sources. These insights offer actionable strategies for marketers aiming to optimize for AIOs during this critical period. … Read more

Future Trends In B2B Influencer Marketing Across Industries

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This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche concept, reserved for selective people. Well, those days are long gone! Today, the landscape is buzzing with activity, as brands and … Read more

Google Search CTR Data Reveals Shifting Industry Trends

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Google’s click-through rates (CTRs) experienced notable changes across industries and search categories in Q3, according to a report from Advanced Web Ranking. This report compares Q3 data to the previous quarter. It shows how CTRs can vary and what that means for website traffic. Key Findings: Branded searches on mobile saw a 1.07 percentage point … Read more

SEO Trends For 2025

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If there’s one thing that became clear throughout 2024, it’s that SEO volatility isn’t temporary. Working with less traffic is the new normal as Google and Microsoft forge ahead with AI integrated into their search engines. Sustained Changes In Search The meaning of the word “search engine” seems to be changing, too. Some audiences use … Read more

Marketing Management – B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

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What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers at Plural Strategy surveyed marketers in the US and also conducted an analysis of published data on marketing spend and insights from the … Read more

New Google Trends SEO Documentation

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Google Search Central published new documentation on Google Trends, explaining how to use it for search marketing. This guide serves as an easy to understand introduction for newcomers and a helpful refresher for experienced search marketers and publishers. The new guide has six sections: About Google Trends Tutorial on monitoring trends How to do keyword … Read more

Google Shows 3 Ways To Boost Digital Marketing With Google Trends

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Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search data to make better decisions about products, optimize strategies, understand consumer behavior, and focus marketing efforts for a higher ROI. Google offers three tips: How To Benchmark Against Competitors Analyzing … Read more

16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]

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B2B social media marketing often gets a bad rap. It’s treated like the strict school principal of business. It’s seen as boring and “unfun.” It won’t let you tell jokes, talk to your friends on social media, or break with tradition. (And it certainly wouldn’t let you chew gum in class if it could.) However, … Read more

Google Quietly Cancels Google Trends Subscriptions

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Google emailed users to communicate that it is ending the Google Trends subscriptions for trend alerts, warning that the program will no longer be available beginning on October 29, 2024 and that all existing alerts will end. Google Trends is popular with many users, especially those who are digital marketers. Aleyda Solis posted about it … Read more

Google Trends Update: Faster, Smarter, More Customizable

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Google has updated its Trending Now tool in Google Trends, offering faster and more comprehensive search data. The tool now detects more trends, covers more countries, and provides more visualization and filtering options. These changes further enhance Google Trends’ value for marketers, researchers, and anyone seeking real-time insights into search behavior. Updates To ‘Trending Now’ … Read more

Improve Your Site With The Latest Organic Traffic Benchmarks & Search Trends

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How do you know if your website is doing as well as your competitors in search results? Join us on August 14 for a webinar that will reveal the latest organic search traffic benchmarks, trends, and insights for 2024.  This session, brought to you by Conductor, is designed to help you fine-tune your SEO and … Read more

How Each Generation Shops in 2024 [New Data from Our State of Consumer Trends Report]

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Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. All generations shop differently, so you need to do some deep research to find out how things function in their “worlds.” To help you determine where to meet audiences where … Read more

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