The journey of a data point: Turning numbers into social media intelligence

The journey of a data point: Turning numbers into social media intelligence

Every company should strive to be driven by data. As organizations and technologies become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or … Read more

21 AI Use Cases For Turning Inbound Calls Into Marketing Data [+Prompts]

21 AI Use Cases For Turning Inbound Calls Into Marketing Data [+Prompts]

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. If you’ve been enjoying having random conversations with ChatGPT, or trying your hand at tricking a car dealership chatbot into giving you a new car for $1, just wait until you start using safe AI professionally. Marketers are finding … Read more

Why these Small Businesses are Turning Down Big Money

Why these Small Businesses are Turning Down Big Money

🖊️ Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out the second episode here. In 2014, Buffer was … Read more

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