The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]

The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]

One tiny little layout change netted us an almost 20% increase in on-page conversions. They say a butterfly flapping its wings can cause a rainstorm on the other side of the Earth. Well, today’s story makes me think that maybe that’s true. Conjurer of conversion, Rebecca Hinton, is back with another test you can try … Read more

Who Should I (or My Business) Be on Threads? Should You Tweak Personal Branding for the New Platform?

Who Should I (or My Business) Be on Threads? Should You Tweak Personal Branding for the New Platform?

Meta has an answer to Twitter, and it’s Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five days. If you’re a brand looking to hop on the Threads train sooner rather than later, you’re likely wondering what your leveraging of the app should look like.  … Read more

7 Ways To Tweak Your Content For Better SEO

7 Ways To Tweak Your Content For Better SEO

Every marketer will tell you – creating high-quality content is no easy feat and getting page views, shares, and conversions is even harder. But useful, engaging, and easy-to-find content is critical to successful digital strategies – so where do we start? Defining high-quality in this space is essentially about the balance of two things: the … Read more

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