I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the dark. But I’ve witnessed AI reshape how I work — and it’s only just begun. … Read more
A basic grasp of design principles is useful for any marketer — maybe you’re part of a scrappy DIY team and need to do your own design, or maybe you just want a better understanding of what your in-house design team is up to. I’ve worked with many graphic design teams over the years, and … Read more
Feeling tapped out when it comes to creative content ideas? If you feel like you’ve done it all, I challenge you to explore these 14 uncommon types of content. Many marketers overlook these unconventional digital content formats, but they can be highly effective. Slot some of these content styles into your arsenal to mix up … Read more
Owning a business can be a complicated and long journey. Especially when you get stuck at the first hurdle: knowing the different types of business ownership and picking the right one for you! Here, I’ll provide you with all the information you need to set your startup up for success, picking the right business ownership … Read more
![What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/media-mix-1-20250116-9700154.webp.webp "What Is a Media Mix & The Most Effective Types")
I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or even traditional outlets like TV and radio. This is where a solid media mix comes into play. By using multiple channels strategically, I can deliver messages more effectively, ensuring they reach … Read more
Remember the early days of Instagram, when your customization options were limited to which hazy, oversaturated, or sepia filter to apply to your photos? I wouldn’t quite call them the good ol’ days since, as a long-time Instagrammer, I love all the platform’s new options for tailoring your user experience. But as much as I … Read more
When I started thinking about the different types of online communities that exist, I felt like the possibilities were endless. After all, new communities pop up every day. Some are free, some are paid. Some are public, some are exclusive. However, based on what I know about community management, there’s a smart way to categorize … Read more
Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party. At first you have to welcome everyone, take their jackets, and offer them food or a drink. But once more guests start to arrive, you can make connections … Read more
Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the website. I’ve seen the best conversion rates and most qualified leads from SEO and content marketing when I coupled it with a digital PR strategy, creating these funnels. … Read more
Google ads extensions, now called “assets,” are an integral part of campaign success. They’re a great way to boost performance and gain the attention of potential customers. Not only can they help produce more clicks on an ad, but they may also be considered more high-quality clicks from users who are ready to take action … Read more
For most businesses, the difference between success and failure often hinges on the quality of their team. The right professionals bring a diverse set of skills, experiences, and perspectives that can propel your business forward, navigate challenges, and seize opportunities. Whether you’re launching a startup or steering an established company, understanding which talents to onboard … Read more
You’ve made it through multiple rounds of interviews, the hiring team has selected you as their top candidate, and they’ve made you an offer. But you aren’t quite satisfied with all of the terms. This is where a counteroffer comes in. Counteroffers are expected. If you haven’t written a counteroffer email before or feel like … Read more
In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles. But you know what they say about the best-laid plans, right? My body failed me, and I fractured my hip. Which, unfortunately, resulted in me needing to … Read more
Digital PR for SEO has exploded as the ultimate link building alternative. Digital PR is an alternative because it’s not a method just for links; it’s a method to enable an audience to share your content, a journalist to share your expertise, and buyers to trust your brand. Links are a delightful consequence. However, certain … Read more
![19 Types of Blogs that Make Money in 2024 [+Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/blogs-Jan-05-2024-05-12-25-3281-PM.pngkeepProtocol.png "19 Types of Blogs that Make Money in 2024 [+Examples]")
Blogging is an attractive and creative outlet for sharing your unique perspective. Besides adding value to your audience, blogging helps you turn your passion into income through several monetization methods. In this post, you’ll learn how to monetize a blog and see examples of the most popular (and lucrative) types of blogs that will inspire … Read more
![Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/lead-generation-content.webpkeepProtocol.webp "Lead Generation Content: Top Types to Use in 2023 [Data")
Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that … Read more
Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO? Editorial links, pillar links, sitewide links? What’s the difference between them? Which are worth the effort? In this guide, I’ll share 20 different types of backlinks in SEO with … Read more
Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry has evolved at breakneck speed, sprouting many more types of marketing. From search engine marketing to account-based marketing, every brand can use a combination of these tactics to attract its target audience and … Read more
