In a recent interview with Aleyda Solis, Google Search Liaison Danny Sullivan discussed the increasing prominence of user-generated content (UGC) in search results. Explaining the motivation behind the shift, Sullivan cites a growing demand for UGC, and a rise of “terrible” content created by marketers. Sullivan explained that, through surfacing UGC, Google aims to provide … Read more
![When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/when-ugc-goes-wrong.webp.webp "When UGC Goes Wrong: How Smart Brands React to Controversy")
“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Need convincing? Just search for videos about Celsius on TikTok. While the … Read more
Trying to create brand awareness and authenticity in an ever-crowded digital marketplace is certainly not easy. But by leveraging user-generated content (UGC), you can achieve all of this and more while spending a fraction of the cost of a paid marketing strategy. My agencies, The Social CliQ and The Content CliQ, help founders find, plan, … Read more
Learn how to pull the UGC levers to support your SEO. Dive into this punchy yet value-packed marketer’s guide to launching a UGC strategy for SEO. Source link
UGC Creator is a person or a group of persons that created user-generated content. These content pieces can be referred to as wide-ranging content, consisting of creative stuff that everyday individuals create. These pieces of content are not created by professionals, but social media users, who mostly consume content on social media. UGC content creators … Read more
User-generated content (UGC) can help boost the content value on a page by adding new perspectives and engaging information for other readers – and at no cost to the content creator. Common types of UGC used to increase word count include tagged content from social media, blog comments, ratings and reviews, and forum posts. But … Read more
Do you know what drives sales? Word of mouth marketing. Word-of-mouth marketing is free advertising and comes in the form of glowing recommendations from the people you trust the most. Word-of-mouth’s online counterpart is user-generated content (UCG). Not sure what UGC is or how to incorporate it into a successful marketing strategy? You’re in the … Read more
