Phases of Website Redesign: The Ultimate Guide for Marketers

Phases of Website Redesign: The Ultimate Guide for Marketers

So, you want to start a website redesign. Maybe you just finished a brand overhaul, or your product was recently updated. Whatever your reason, a redesign can be a huge success — or not. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision … Read more

Unlocking Success: The Ultimate Guide To CISA Certification

The world we thrive in today is interconnected and rapid; there’s hardly any time to stop. Hence, in such a rapid environment, we need skilled experts in every field. The information systems sector is also no exception, as it actively seeks qualified candidates. Data security is an essential consideration for most sectors.  This is exactly … Read more

Cybersecurity: The Ultimate Guide to Defending Against Cyber Attacks

Think about how much of the world relies on the internet. The government, military, academia, health care industry, and private industry not only collect, process, and store unprecedented amounts of data in cyberspace — they also rely on critical infrastructure systems in cyberspace to perform operations and deliver services.  An attack on this infrastructure could … Read more

The Ultimate Guide to Instagram Influencer Marketing for Brands

In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories … Read more

The Ultimate Guide to Nonprofit Marketing in 2023

Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Sound like your organization? We want to help. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds, … Read more

Test Automation For Ultimate Efficiency In Oracle Managed Cloud Services 

Cloud solutions are gaining popularity due to their efficiency in business operations. Hence, Oracle managed cloud services are emerging as promising options for businesses with complex IT infrastructure. However, the complexity of the cloud environment needs a proper testing approach to ensure the reliability and quality of the cloud solutions. In this test, automation plays a crucial … Read more

How to Use WordPress: Ultimate Guide to Building a WordPress Website

When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all been there, so you’re certainly not alone. While WordPress does have a bit of a learning curve, I still think it‘s something that anyone can use to build a website … Read more

The Ultimate Guide to Email Preview Text – Litmus

They say, “You never get a second chance to make a first impression.” I’m not exactly sure who ‘they’ are, but I agree with them in this case. In email, your first impression comes from three parts: the sender or ‘from’ name, the subject line, and the preview text. Everyone remembers the ‘from’ name and … Read more

Relationship Marketing: The Ultimate Guide

Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition. In fact, Frederick Reichheld of Bain & Company found that as little as a 5% increase in customer retention can increase company revenue by as much as 25–95%. Whether you’re a team of one or more, strategic … Read more

Facebook automation: The ultimate guide for your brand

Juggling multiple social platforms is now a staple for brands. Facebook, TikTok, Instagram—the list never ends. Marketers need shortcuts. Managing different networks is demanding and it’s no surprise putting your social media channels on autopilot seems like a tempting offer. Especially for your Facebook marketing strategy—the platform giant with almost 3 billion monthly users. But … Read more

Search Engine Marketing (SEM): Ultimate Guide + Expert Tips

Search engines are a part of daily life. Set up your search engine marketing correctly, and it can also be a part of your daily business growth. Search engine marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While you must employ organic strategies to attract … Read more

The Ultimate Guide to Working From Home (+ Remote Work Tips)

Working from home is a gift, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools. In those moments, remote work life feels more like a punishment than a miracle. Remote work poses different … Read more

The Ultimate List of Email Marketing Stats for 2023

Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more contemporary methods should distract you from one of the oldest, most effective strategies  — email marketing. In fact, email ROI is an impressive $36 for every $1 spent.  If you’re still hesitant, … Read more

The Ultimate Spam Trap Survival Guide: How to Stay Out of Spam – Litmus

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” It’s a lot of work. Yet … Read more

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