Hidden Gems in PPC: 10 Underutilized Levers Across Google and Microsoft Ads

Hidden Gems in PPC: 10 Underutilized Levers Across Google and Microsoft Ads

Part of what makes digital advertising challenging is that UIs change just as constantly as algorithms. It can be tough to stay on top of all the changes and tasks required for peak account performance. While these may be known to some, they represent the most common “hidden levers” I see in account audits. Hidden … Read more

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