Google updated their structured data guidelines to reflect support for a sitewide return policy within the Organization structured data. This eliminates the need to add redundant return policy information for every product listing structured data and can result in more traffic and sales to online merchants. This doesn’t mean that merchants are required to change … Read more
Google has announced an update to the attribution models in Google Analytics 4 (GA4) to improve the accuracy of paid search campaigns. Google plans to roll out adjustments over the next two weeks to address a longstanding issue where conversions originating from paid search were mistakenly attributed to organic search traffic. According to the company’s … Read more
![Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/social-sharing.png "Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]")
This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Domino’s Goes Real Time The first example came from Domino’s Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino’s was taken by surprise by an unfortunate YouTube video . We’ve also … Read more
This post was sponsored by Stay22. The opinions expressed in this article are the sponsor’s own. The latest Google update hit our partners – travel bloggers – hard. Despite the challenges presented by this update, we are amazed by their resilience. Although we cannot influence Google, we can definitely take charge of the things within … Read more
Historically, Google has rolled out core algorithm updates two or three times a year – but last year, we saw a record four updates. We’ve also just experienced a 45-day record rollout with the March core update. When I first started in SEO, the industry was experiencing the later Panda updates, the Exact Match Domain … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): OpenAI’s New ChatGPT Mac App. OpenAI has launched a new desktop app for ChatGPT on Mac, with a Windows version coming later. The app includes features like voice chat and screenshot sharing. A notable feature is a … Read more
Explore the aftermath of Google’s March Core Update and Spam Updates and uncover four major trends shaping the search landscape. Source link
Google’s John Mueller says the Search team is “explicitly evaluating” how to reward sites that produce helpful, high-quality content when the next core update rolls out. The comments came in response to a discussion on X about the impact of March’s core update and September’s helpful content update. In a series of tweets, Mueller acknowledged … Read more
The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Watch our on-demand webinar with CallRail and Workshop Digital, and see us dive into the impending changes driven by Google Chrome’s upcoming phase-out, and how … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): Fei-Fei Li’s Spatial Intelligence Startup: Fei-Fei Li, a leading figure in AI research, is developing a startup focused on “spatial intelligence,” which aims to enhance how AI understands and interacts with three-dimensional environments. This technology seeks to … Read more
Google’s SearchLiaison confirmed that Google’s site reputation abuse update started on Monday May 6th. Many sites from across the web took down webpages that could be perceived as hosting third-party content for the purpose of ranking in search engines. Site Reputation Abuse An old strategy that’s made a recent comeback is one in which a … Read more
Google’s Search Advocate John Mueller recently addressed the SEO community’s concerns about site recovery after being impacted by algorithm updates. The conversation arose as people questioned whether sites hit by the September helpful content update could regain lost traffic and rankings after future core updates. The exchange began on X when an SEO professional, Thomas … Read more
This post was sponsored by Fiverr Pro. The opinions expressed in this article are the sponsor’s own. Were you impacted by Google’s recent core update? Have your search visibility and rankings begun to drop? Even in the era of automation, quality still wins over quantity when it comes to search rankings. With the recent surge … Read more
Google updated their guidance with five changes on how to debug ranking drops. The new version contains over 400 more words that address small and large ranking drops. There’s room to quibble about some of the changes but overall the revised version is a step up from what it replaced. Change# 1: Downplays Fixing Traffic … Read more
Google has officially completed its March 2024 Core Update, ending over a month of ranking volatility across the web. However, Google didn’t confirm the rollout’s conclusion on its data anomaly page until April 26—a whole week after the update was completed on April 19. Many in the SEO community had been speculating for days about … Read more
Catch up on select AI news and developments from the past week or so. Stay in the know. 1. Regulation of AI in Various US States. In response to growing concerns about AI bias, some states are proposing regulatory frameworks that compel companies to perform impact assessments on AI systems that influence significant decisions in … Read more
Today’s Ask an SEO question comes from Ines, who asks: “Can we go over how/if keyword optimization will change (after the Helpful Content update)?” Great question, and one that gets asked a lot, especially when sites get penalized, remain stagnant, or lose positions. Keyword optimization strategies should not change at all because SEO pros should … Read more
Google’s Gary Illyes answered a question about canonicalization, indexing and core algorithm updates that gives a clearer picture of how the different systems work together but independently. A search marketer named David Minchala asked if Google’s canonicalization processes still worked but in a slower manner during a core algorithm update. The answer to that question … Read more
