Google Completes March Spam Update, Core Update Continues

Google has announced the completion of its spam update rollout, which began on March 5, alongside a core update. The spam update, which took approximately two weeks to deploy fully, targeted scaled content production, expired domain misuse, and authority abuse. The core update, which incorporates the “Helpful Content” evaluation into the core algorithm, is still … Read more

Google’s March 2024 Core Update Impact: Hundreds Of Websites Deindexed

The impact of Google’s March 2024 Core Update, which targets low-quality content and spam, is becoming apparent as the rollout progresses. Recent analyses reveal that over 800 websites have been completely deindexed from Google’s search results in the early stages of the update. Widespread Deindexing Ian Nuttall, a prominent figure in the SEO community, has … Read more

Artificial Intelligence – AI Update: Claude 3 Challenges ChatGPT; Mistral and Microsoft Partner Up

Two major announcements in the past week or so from major AI players demonstrate that the AI juggernaut continues to gain both business and technology momentum. Anthropic Unveils Claude 3 ChatGPT may be facing its stiffest competition yet. In a recent announcement, AI startup Anthropic, backed by Google, Amazon, and other significant VC investments, revealed … Read more

Google March 2024 Update: 6 Insights On Manual Actions

Google’s algorithm is wasting no time in removing low quality sites from the search results. Anecdotal evidence suggests that the volume of sites affected by this update may reach historic levels not seen since the Panda and Penguin updates. 1. March 2024 Update Qualifies As Major I have been around for every single Google update … Read more

Google March 2024 Update: 4 Changes To Link Signal

Google’s Spam Explainer was updated to reflect the new realities introduced by the March 2024 Core Algorithm Update. The following is everything that was removed and added and what it means what the implications are for the core algorithm update. March 2024 Core Algorithm Update Google’s core algorithm update is without question one of the … Read more

Google’s SEO Starter Guide Set For A Major Update

Google’s SEO Starter Guide, a critical resource for search engine optimization professionals, is undergoing a significant revision. The impending update was announced on the latest episode of “Search Off The Record,” a podcast featuring Google’s Search Relations team members. First launched years ago, the SEO Starter Guide aims to explain the basics of improving website … Read more

Google Launches AI-Powered Chrome Update For More Personalized Experience

Google has rolled out a new update for its Chrome browser that brings in sophisticated AI and machine learning to make browsing smoother and safer. Personalized Browsing With Chrome M121 Google Chrome’s latest update, version M121, includes new experimental AI features to customize and streamline web browsing. These new features, rolling out to Chrome on … Read more

[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged

Whether you’re setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and … Read more

Google Forum Structured Data Update Focused On Authorship

Google updated their documentation of forum structured data to clarify authorship related requirements to the InteractionCounter schema.org data type and to add a new recommended property for the author type. Both changes affect how Google interprets information related to users who are posting comments in a forum. It’s additionally of interest because it shows how … Read more

Google Reviews Update Finished – What To Know

Google finished rolling out their last announced Reviews System update. Future updates to the review system will no longer be announced because the algorithms that power the Reviews System will be updated on a regular and ongoing rate. Reviews System Google’s Reviews System is a system used as part of a group of algorithms that … Read more

Google Bard’s Latest Update Enhances Understanding Of YouTube Videos

Google Bard’s latest update gives the conversational AI chatbot the ability to help users better understand YouTube video content. While the enhancement promises to be useful in many settings, I decided to put Google Bard’s “understanding” capabilities to the test. Google Expands Capabilities Of Bard’s YouTube Extension According to the latest updates page for Bard, … Read more

Google’s Update Florida Offers Insights 20 Years Later

Update Florida, which happened twenty years ago this month, completely shook up the search results and changed what it meant to do SEO. The lessons learned in 2004 hold a key to understanding and surviving Google updates today. Before the update known as Florida, Google had monthly index refreshes that for a few days made … Read more

Google Rolls Out November 2023 Reviews Update

Google announced it’s rolling out the November 2023 reviews update starting today. This update marks a shift in how Google will handle review-based content from now on. According to Google’s documentation, the reviews ranking system is designed to evaluate articles, blog posts, and other standalone content focused on opinions and analysis. It doesn’t assess third-party … Read more

Google Rolls Out November 2023 Core Update

Google has released its November 2023 core update, the company announced today. The update is rolling out and expected to be fully implemented over the next few weeks. Core updates are periodic adjustments to the algorithms that power Google’s search results. They’re designed to improve the relevance and quality of the web pages shown for … Read more

Has The Helpful Content Update Impacted SEO Content?

This week’s Ask an SEO question comes from Nicole, who writes: “How do you think this (Helpful Content) update and the language Google is using around it will impact the SEO industry and how SEO is perceived within the marketing field?” Thanks, Nicole – interesting question. Understanding The ‘Helpful Content Update’ As SEO pros, we … Read more

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