Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Sites can lose significant organic traffic from Core Updates without obvious patterns when analyzing rank changes. One hidden cause is subtle intent shifts. Two outdated models prevent us from seeing what’s really going on. One, we often think of user intent as transactional, navigational, informational, … Read more
Google updated the structured data documentation for the Structured Data Carousels (beta) that show rich results for qualifying topics. The new documentation clarifies specific requirements and makes it more explicit that the rich results features are limited to a single geographic area. Structured Data Carousels (beta) Carousels Structured Data (beta) enables web publishers that aggregate … Read more
By now, you’ve likely seen the announcements about the March 2024 Core Update. This major update will roll out over the entire month and aims to reduce “unhelpful” content by 40%. Interestingly, Google also updated its spam policies to call out some new types of spam it targets. Let’s delve into what exactly changed in … Read more
Google has updated its “Search Quality Evaluator Guidelines,” a comprehensive 170-page document that serves as a framework for quality raters to assess websites effectively. The update on follows the search engine’s latest Core and Spam updates. Insights Into Trustworthiness The updated guidelines provide valuable insights into how Google determines the trustworthiness of webpages and websites. … Read more
Google rolled out several game-changing algorithm shifts last year that shook up the SEO world, from core updates to Helpful Content. In order to master SEO in 2024, staying ahead of the curve is more crucial than ever. That’s why we’re hosting an insightful webinar on March 13, where we recap the most impactful updates … Read more
Google updated their emergency and non-emergency image removal guidance with added details that give new clarity to the documentation. Removing Images From Search Index Google offers multiple ways to remove images from the search index on both an emergency and non-emergency basis. There are multiple relatively trivial changes but these are the topics that had … Read more
Google updated their rel canonical documentation in order to clarify how Google handles the extraction of rel canonical annotations. The clarification is not meant to indicate a change in how Google handles rel=canonical annotations but rather to make it explicitly clear how Google processes them. Canonical Link Relation – RFC 5988 Google’s documentation has always … Read more
Google updated the Web Stories documentation to reflect that Web Stories will no longer appear in Google Images, among other changes. Google Web Stories Web Stories is a visual short content form that is designed for short moments like when riding on a bus. They’re visual with short sentences and are in a carousel form … Read more
Google has announced that its new Interaction to Next Paint (INP) metric will officially replace First Input Delay (FID) as a Core Web Vital on March 12. INP measures when a user interacts with a page (e.g., clicking a button) to when the browser can render the changed pixels to the screen. It aims to … Read more
In a recent episode of “Search Off the Record,” Google’s Search Relations team provided information about upcoming changes to Google’s SEO Starter Guide. The team, composed of John Mueller, Lizzie Harvey, and Gary Illyes, says the guide maintains a 91% user satisfaction rating. However, they believe it’s due for an overhaul to streamline outdated advice … Read more
Google updated their spam policies for web search and the guide to ranking systems to clarify how Google handles sites with a high number of non-consensual explicit imagery and requests for their removals. The changes are to the policy that specifically mentions sites that charge for removal of negative information but the guidance also states … Read more
2023 has been one of the most volatile years for SEO so far. Search engine results page (SERP) layout changes and algorithm updates ruffled many rank feathers. Not to mention the launch of SGE and the spread of AI content. But it’s important to distinguish between different types of rank and layout changes. In this … Read more
The year 2023 has been a year of massive growth for LinkedIn Newsletters. If we do a year-over-year comparison, we will see that the subscriptions have become triple this year. This evolution in the Newsletters has significantly contributed to the growth of the overall subscription of the LinkedIn platform. Today, this platform has more than … Read more
OpenAI shares its plans for the GPT Store, enhancements to GPT Builder tools, privacy improvements, and updates coming to ChatGPT. OpenAI has scheduled the launch of the GPT Store for early next year, aligning with its ongoing commitment to developing advanced AI technologies. The GPT Builder tools have received substantial updates, including a more intuitive … Read more
Google’s core updates have often resulted in a traffic increase or decline for some websites. However, after the latest updates and possible bugs in Discover, publishers have noticed an unprecedented drop in website traffic and visibility in Google Search. Reports from various sources indicate that these changes have led to dramatic consequences, with some sites … Read more
Google’s latest update to Bard, with new math and data visualization features, marks a significant advancement in making cutting-edge technology to younger users. This expansion of AI features could enrich educational experiences and support young people in crucial life stages. Google Expands Access To Bard For Teens The recent expansion of Bard includes a focus … Read more
OpenAI’s ChatGPT is experiencing more outages, as detailed in the company’s incident report. It also affects the API, Labs, and Playground. The incident began at 12:03 PM PST. Screenshot from OpenAI, November 2023 OpenAI is implementing a fix for the issue and will release updates as they become available. Until then, even ChatGPT Plus users … Read more
Google updated the structured data related to the Video features rich results shown in Google search with new recommendations that influence the date and time the video was published. VideoObject Structured Data Type Changes The VideoObject structured data type is used by Google for displaying various kinds of rich results in Google Search, Google Discover, … Read more
