LinkedIn Retires Lookalike Audiences, Urges Shift To New Targeting
LinkedIn has announced it will discontinue its lookalike audiences feature starting February 29, 2024. According to a statement from LinkedIn, after February 2024, advertisers will no longer be able to create new lookalike audiences or edit existing ones. Any current lookalike audiences will become “static” and stop refreshing with new data. LinkedIn stated that active … Read more
