Someone on Reddit asked a question about making a sitewide change to the code related to a website with ten languages. Google’s John Mueller offered general advice about the pitfalls of sitewide changes and word about complexity (implying the value of simplicity). The question was related to hreflang but Mueller’s answer, because it was general … Read more
Established two years ago with the primary objective of streamlining how websites signal their content changes to search engines, IndexNow has been on an impressive trajectory. As of now, 60 million websites join the platform daily, and an astounding 1.4 billion URLs are submitted each day. Addressing the Disconnect Between Search Engine Results And Real-Time … Read more
An enterprise website migration is no small feat. We’re talking hundreds of thousands of URLs and years of SEO equity on the line. To pull it off without traffic loss, you need a solid redirect strategy. With the right approach, you can migrate an enterprise website without losing traffic or search rankings. If you stay … Read more
How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links. UTM codes help you track where traffic is coming from, allowing you to properly measure each campaign’s, platform’s, or medium’s ROI. In this blog post, you’ll learn what UTM … Read more
Google’s John Mueller answered whether Google would use links in structured data for crawling. Getting links discovered, crawled, and then indexed is vital to SEO, so any available advantage for getting more pages crawled would be helpful. What Does Google Use Links For In Structured Data? The person asking the question wants to know if … Read more
