Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. Many of them want to win over a bigger and more diverse customer base, but I … Read more
Last week, we tackled setting your data strategy for value-based bidding. The next key is to assign the right values for the conversion actions that are important to your business. We know this step is often seen as trickier for lead gen-focused businesses than, say, ecommerce businesses. How much is a whitepaper download, newsletter signup, … Read more
Company values help you direct every person on your team toward a common goal. They remind you that you share a bigger purpose. Businesses often look to each other to figure out how to refine their values, habits, and ideas into a set of values. To keep growing, companies need something their teams can get … Read more
External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy … Read more
What is your company’s reason for being? Is it simply to get people to buy products, or for people to hire you? Or is there something else you long to accomplish, and your business is merely the path toward this accomplishment? Why do you want to accomplish this purpose with your company? What is it about … Read more
We strive to build a prosperous career. People need to address different factors to create such a career. One of these factors is a workplace that aligns with your ethical values. It is not the primary component of a flourishing career. Yet, working in a place that facilitates your core beliefs will be a key … Read more
Hiring generally comes with ebbs and flows. During one six-month stretch in 2021, a particularly busy season, I spent more than 120 working hours in six months asking more than 350 individuals the same seven questions for our Buffer values screen. At the end of each conversation, I’d turn the conversation over to them, and … Read more
We’ve brought in nearly 30 new teammates in the last year, and for each of those hires, we’ve done 15 to 25 values screens. So over the last year, I’ve done at least 400 values screening calls and I always turn the call over to the applicants to ask whatever questions they have for me. … Read more
