5 Tips for Creating Social Media Videos That Get Noticed

Using video in your social media marketing can seem daunting, but if you follow some basic rules, you’ll be an expert in no time. If you want to create video that not only gets views, but helps convert sales, follow some of these best practices.

Facebook Live Video Updates: What Marketers Need to Know

On this week’s Social Media Marketing Talk Show, we explore improvements to Live video on Facebook and Instagram, paid live streams in Facebook Events, and Messenger Rooms with special guest Luria Petrucci.

5 Ways Social Media Videos Will Benefit Your B2B Business in 2020

Don’t overlook the business-building potential of social media videos. Image credit: LordHenriVoton | Getty Images December 6, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. When explaining the importance of social media videos to executives at companies that serve the B2B market, you’ll likely be met with dismissive chuckles and disagreeing…

Where Live Video Fits into Your Marketing Strategy

Live video is a hugely powerful marketing tool. It combines visual imagery with a unique form of urgency, two-way communication, and an appearance on popular social media channels. But like any marketing tool, it shouldn’t stand alone. Live video has to be worked into an overall marketing strategy in which different elements support and reinforce…

Video Marketing Strategy: The Power of Video During the Customer Journey

Want to use video marketing more effectively? Looking for a proven video strategy? To explore how to develop an effective video marketing strategy, I interview Ben Amos on the Social Media Marketing Podcast. Ben is a video marketing expert and host of the Engage Video Marketing Podcast. He coaches video marketers and video producers and…