6 Short-Form Video Trends Marketers Should Watch in 2024 [New Data]

6 Short-Form Video Trends Marketers Should Watch in 2024 [New Data]

I see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expand their short-form offerings, brands are continuing to take notice. In the 2024 HubSpot State of Marketing Report, we found that short-form video is the number one format marketers are using and will see the … Read more

Google Ends Video Carousel Structured Data Test

Google has ended support for the video carousel (limited access) markup documentation and the associated rich results because after testing the structured data they realized that it wasn’t useful at scale. Site publishers who use this specific structured data don’t necessarily have to remove it, other search engines may find it useful. However, Google won’t … Read more

The 10 Best Video Search Engines

For digital marketers wanting to include video in their content, or get inspiration, video search engines give you a simple way to sort through the millions of videos available online. Video content is one of the most popular forms of digital media today, and many brands are already experimenting with either YouTube, Instagram, or TikTok. … Read more

Top Benefits of Video Marketing for B2B Healthcare Industries

In the business world, video marketing has emerged as a potent and dependable tool for creating awareness and for engaging and educating prospects. Even in B2B marketing, videos can play a pivotal role in pitching and promoting products or services to decision-makers. The remarkable reach and profound impact of video marketing benefits all industries. Video … Read more

How to Write a Video Script [Template + Video]

Videos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be effective, whether creating video scripts from scratch or using a template. Although creating, organizing, and editing compelling videos can be lengthy and scary, a good script can make or break the success of your video. … Read more

How Local Businesses Should Use Video In Their Digital Marketing

The popularity of digital video content is undeniable. Facebook, YouTube, Instagram, and TikTok, all of which are heavily video-based, are at the top of the social media ladder. For many younger audiences, these platforms, along with a plethora of streaming services, have usurped all others as their primary source of entertainment and/or information. Some are … Read more

How to Create a Video Sales Letter (Tips and Tricks from a 7-Figure Copywriter)

If you want to generate more leads at a fraction of the cost, increase your conversion rates, and grow your bottom line, the video sales letter, or VSL, can be a powerful tool to add to your marketing arsenal. Video tends to be more engaging than text and is fast becoming the preferred medium for consumers … Read more

Elevate Your YouTube Channel: Top 4 Video Editing Tools

Launched in 2005, YouTube now stands as the second largest search engine after Google. Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones. Owing to the large number of video content available on the platform, you want to ensure that yours stands out. To … Read more

How To Build A Strong Remote Team With Video Interviewing Software

The advancement of technology and video interviewing software has drastically altered the way we recruit and assess top talent remotely. Various factors, from the pandemic to Millennials‘ desire for a better work-life balance, have led to businesses worldwide adopting the work-from-home model. This model has proven to be highly productive yet requires careful implementation. When … Read more

Corporate Video Production: Is It Affordable?

Video content strategies are a go-to solution for companies looking to attract their audience quickly. Every professional would love to afford a great ad that will memorably show their services. But at what cost?  While top-tier companies allocate a hefty budget to their marketing teams, smaller companies, and startups may wonder if they would ever … Read more

22 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more. Go grab some … Read more

Google Ads Simplifies Reservation Video Campaigns On YouTube

Google now offers an easier way to set up reservation video campaigns on YouTube in Google Ads. To simplify reserved media buying, the self-service option in Google Ads includes several YouTube ad products, including YouTube Select Lineups, YouTube TV Lineups, and Cost-Per-Impression Masthead (subject to local availability). Screenshot from Google, December 2023 What Are Reservation … Read more

Unlock Global Reach With Microsoft Video Advertising And Netflix

Microsoft Advertising aims to lead the transformation of video marketing through partnerships with Netflix and top streaming platforms. In 2023, the emergence of Connected TV (CTV) and over-the-top (OTT) platforms is redefining the advertising landscape. During a recent webcast, Microsoft highlighted the significance of its unique tech stack, which provides advertisers with the flexibility to … Read more

21 Royalty-Free Music Sites to Help You Make the Perfect Video Soundtrack

In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through. Not just any music will do, and knowing where to find the best royalty-free music sites is helpful. Play a fitting soundtrack or jingle … Read more

Google Ads: New Multi-Format Ads For Video Reach Campaigns

Google Ads’ new multi-format ads offer advertisers a broader reach on YouTube with in-stream, in-feed, and Shorts ads. Google Ads introduces in-feed and Shorts ads in multi-format ad options. VRC uses bumper ads and skippable in-stream, non-skippable in-stream, in-feed, and Shorts ads to reach more audiences. Utilizing three ad formats maximizes brand exposure at a … Read more

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