Stability AI announced the release of Stable Video Diffusion, a generative AI video model that can transform static images into video content. As marketers look for innovative ways to create visual content, we offer a sneak peek into the future of video content creation with generative artificial intelligence (AI). What Is Stable Video Diffusion? Stable … Read more
Last Updated: November 21, 2023 Staying relevant and capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes. To simplify marketers’ efforts, we created a complete guide of every single … Read more
Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the days when you had to … Read more
Google updated the structured data related to the Video features rich results shown in Google search with new recommendations that influence the date and time the video was published. VideoObject Structured Data Type Changes The VideoObject structured data type is used by Google for displaying various kinds of rich results in Google Search, Google Discover, … Read more
Google announced the launch of a new advertising product called Demand Gen Campaigns, which utilizes AI to create highly targeted video and image ads on YouTube and other Google platforms. This new ad product aims to help advertisers extend their social strategies beyond traditional platforms like Facebook and Instagram. Demand Gen represents Google’s latest effort … Read more
This year’s MozCon was a journey into the future of our industry, set against the stunning backdrop of our brand new venue, Seattle Convention Center’s Summit building. Whether in-person or via livestream, more than 1,000 people gathered for two days of insights and tactical presentations from industry leaders and to connect with fellow attendees. Just … Read more
In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. Let’s start with some overall stats, In fact, 96% of marketers have already witnessed the positive return … Read more
Late last week, YouTube unveiled a suite of AI-powered tools for video creators at an annual event that is aptly named “Made On YouTube.” The announcements include: AI Insights: Next year, YouTube Studio will tap generative AI to spark video ideas and draft outlines to help creators brainstorm. Dream Screen: Later this year, YouTube will … Read more
At the DMEXCO conference, Microsoft announced a significant addition to its advertising suite—Video and Connected TV (CTV) ads. The tech giant aims to capitalize on the booming digital video landscape, where people are expected to spend an average of 3.5 hours daily by 2024. This new feature allows advertisers to create video and CTV campaigns … Read more
![How to Use VLOOKUP Function in Microsoft Excel [+ Video Tutorial]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/VLOOKUP-hero.webpkeepProtocol.webp "How to Use VLOOKUP Function in Microsoft Excel [+ Video")
Coordinating a massive amount of data in Microsoft Excel is a time-consuming headache. Thankfully, you don’t have to. The VLOOKUP function can help you automate this task and save you tons of time. What does VLOOKUP do, exactly? Here’s the simple explanation: The VLOOKUP function searches for a specific value in your data, and once … Read more
In a move that could redefine social media video content dynamics, the Meta-owned platform is working internally to extend the maximum length of Reels to 10 minutes. The possible new extension of Reels would allow creators on Instagram to post more in-depth content, making it competition for TikTok, X, and YouTube. 10-Minute Reels Coming To … Read more
Using a video editing app is critical for creating a winning video marketing strategy. And if you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing, especially after the rise of remote work. But like most new strategies, you’ll need to prove its ROI before you … Read more
People watch almost 5 billion videos every day on YouTube. It’s no wonder content creators choose this channel to share their ideas, products, and skills — they know there’s potential to earn a great following and potential customers. Given the multitude of videos that live on the platform, it’s important to make yours stand out … Read more
It’s an understatement to say that video is important to a successful marketing strategy. 92% of marketers report that videos give them a positive ROI. You may think you need expensive equipment to create a high-quality marketing video, but you’re actually all set if you know how to make a video on an iPhone. Sounds … Read more
Running YouTube ads is one way to ensure your target audience finds the videos you worked hard to script, storyboard, shoot, and edit. When you embed your videos on your website or share them on social media, that’s only a start. By doing YouTube ads, you don’t just hope someone watches; you get who you … Read more
As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. Your goal is to develop extremely powerful strategies that engage with the target audience and deliver exceptional results. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video … Read more
In today’s digital age, video content has become a dominant and captivating medium for communication, reaching audiences worldwide. However, to truly engage a diverse international audience, content creators must overcome language barriers. Video translation has emerged as a powerful solution to break down these barriers and create compelling content that resonates with viewers from different … Read more
Podcasting and video are two undeniably powerful opportunities for reaching new audiences and increasing brand awareness. In fact, there are currently over 140 million podcast listeners in the U.S. alone, and more than 40% of U.S. users report watching online videos each day. But creating strong video or audio content takes time, effort, and resources. … Read more
