The Psychology of Short-Form Content: Why We Love Bite-Sized Videos

The Psychology of Short-Form Content: Why We Love Bite-Sized Videos

Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting. Then, like clockwork, I redownload these apps because I must write about them for … Read more

How To Optimize Videos For Social Media

Videos have ascended to become a cornerstone of social media content, offering an unparalleled medium to engage, inform, and entertain a global audience. Yet, the sheer volume of video content shared across platforms daily makes it increasingly challenging to capture the attention of your intended audience. To navigate this saturated landscape, creators and marketers must … Read more

How To Create Videos For Twitter Fast

As a content creator on Twitter/X in 2024, mastering the art of creating engaging videos quickly is essential for capturing your audience’s attention and driving engagement. With the right tools and strategies, you can transform your ideas into captivating video content in no time. In this article, we’ll explore the best practices and tools for … Read more

The Hustle's YouTube Team Tells Us Their Favorite Short-Form Videos of 2023

2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Why, you may ask? Short-form videos will remain key to many marketing campaigns this year. In fact, 31% of the 1,400 marketers in our most recent survey say short-form videos … Read more

The 15-Second Revolution: Short Videos Are Redefining Marketing

A recent report from Munch analyzes the growing importance of short-form video marketing in 2024. As video content has become more prevalent on social media and advertising platforms, video marketing has evolved from an optional tactic to a critical strategy for companies of all sizes. The report offers valuable insights into how the landscape of … Read more

How To See Your Likes On Instagram Photos And Videos? [2024 Guide]

Instagram is one of the world’s most popular social media platforms, with over 2 billion monthly active users. It allows you to share your photos and videos with your followers and discover new content from other users. One of the features that makes Instagram so engaging is the ability to like and comment on other … Read more

Top 42 Viral Videos Of All Time (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

Google Bard’s Latest Update Enhances Understanding Of YouTube Videos

Google Bard’s latest update gives the conversational AI chatbot the ability to help users better understand YouTube video content. While the enhancement promises to be useful in many settings, I decided to put Google Bard’s “understanding” capabilities to the test. Google Expands Capabilities Of Bard’s YouTube Extension According to the latest updates page for Bard, … Read more

Google Announces New Structured Data For Educational Videos

Google has announced it will enhance the search experience for educational videos by supporting a new type of structured data markup. Publishers can now include schema.org metadata that specifies the educational level, concepts, and skills covered in instructional videos. This new structured data for learning videos enables Google Search to understand the content better and … Read more

The MozCon 2023 Video Bundle Is Here (Plus, Our 2022 Videos are FREE!)

This year’s MozCon was a journey into the future of our industry, set against the stunning backdrop of our brand new venue, Seattle Convention Center’s Summit building. Whether in-person or via livestream, more than 1,000 people gathered for two days of insights and tactical presentations from industry leaders and to connect with fellow attendees. Just … Read more

Entrepreneurs of Color on YouTube: How They Market Their Businesses & Monetize Videos

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Publishing an … Read more

Explainer Videos: 10 Examples for Marketers

Explainer videos are a great way to push your content and brand to your target audience, but creating one might seem intimidating. How will you make a video that is informative, engaging, and easy to follow for your audience? Fortunately, this article has simple tips and excellent examples to help you get started.  What is … Read more

13 YouTube Description Templates That Have Helped Our Videos Go Viral

As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. One of the most important tactics for optimizing your YouTube channel is to create … Read more

YouTube SEO: How to Optimize Videos for YouTube Search

How does YouTube SEO work? What are the steps to optimize your YouTube videos for search? The answers to these questions are simpler than you might think. While it might seem difficult to get any exposure on YouTube, you can implement certain strategies to ensure that the YouTube algorithm favors you in the search results. … Read more

How to Edit YouTube Videos: A Beginner's Guide

As a video marketer, knowing how to edit YouTube videos is a crucial skill, especially when it comes to post-production. If you can’t seamlessly weave your shots together or get your cut to hit the right frame, your video will seem unpolished and disengage your viewers. That said, if you’re operating on a shoestring budget, … Read more

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