Google officially announced that it is downgrading the visibility of two forms of rich results, the HowTo and the FAQ. The FAQ rich results will essentially be phased out for most (but not all) websites while the HowTo will be completely removed from search results in mobile devices. According to Google: “…we’re reducing the visibility … Read more
For a business owner, a content creator, or a marketer, the visibility of your online presence is crucial for success. However, gaining visibility online has become an uphill battle as millions of websites compete for attention. With the crowded digital landscape, it has become imperative to employ effective Search Engine Optimization (SEO) strategies to rise … Read more
Throughout my career, most of my teams’ digital PR strategies for clients have consisted of closing link gaps, creating new ones, and earning as many high-tier links as possible. The goal was always the same: get our clients’ websites to the top of the search engine result pages (SERPs) and outranking their competitors. To that … Read more
Online search is more often than not the starting point in a local consumer’s quest for products and services nearby. In fact, 78% use the Internet to find information about local businesses in their area more than once a week – and 21% are searching locally every day, according to BrightLocal’s most recent local consumer … Read more
Google may reduce the visibility of a product page if the item for sale is listed as out of stock on the retailer’s website. This is stated by Google’s Search Advocate John Mueller during a recent Google Search Central SEO office-hours hangout. A question is submitted by an ecommerce store owner asking if search rankings … Read more
