Creating a strong presence on Meta’s Threads can seem daunting, but these creators make it look easy. In this article, I share some of my favorite creators on Threads as well as the elements of their content that, in my opinion, make it engaging and effective. From tech journalists to social media strategists, these creators … Read more
TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping up to date is important to leverage relevant trends and inspire new content. From observation, TikTok is becoming the starting point for many trends and … Read more
TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping up to date is important to leverage relevant trends and inspire new content. From observation, TikTok is becoming the starting point for many trends and … Read more
![6 Short-Form Video Trends Marketers Should Watch in 2024 [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/ft-short-form-video-trends.webpkeepProtocol.webp "6 Short-Form Video Trends Marketers Should Watch in 2024 [New")
I see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expand their short-form offerings, brands are continuing to take notice. In the 2024 HubSpot State of Marketing Report, we found that short-form video is the number one format marketers are using and will see the … Read more
![9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/advertising-trend.pngkeepProtocol.png "9 Advertising Trends to Watch in 2024 [New Data +")
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in … Read more
![11 Social Media Trends Marketers Should Watch in 2024 [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/03/social-media-trends_6.webpkeepProtocol.webp "11 Social Media Trends Marketers Should Watch in 2024 [New")
The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To learn more about what brands can expect this year and beyond, we surveyed 1,528 marketers to discover which social media trends B2B and B2C businesses are paying attention to. In addition to reviewing the research, … Read more
There are over 200 million business accounts on Instagram—that’s a lot of competition if you’re looking for your brand to stand out. However, if you keep up with the latest Instagram trends, you can leverage these trends as part of your Instagram marketing strategy that grabs attention and fuels growth. In this article, we dive … Read more
Did you know an email can display more than 300,000 different ways depending on the email client, device, and reading environment? In other words…there are 300,000 potential ways an email can break. And that’s before all of your stakeholders decide to poke and prod your code in different ways. With 60% of companies needing at … Read more
No one knows the saying change is the only constant in life better than a marketer. We’ve seen the number of MarTech solutions grow from about 150 to more than 11,000 over the last 20 or so years. We’ve seen mobile become its own channel… and then as the world became device agnostic, we watched … Read more
Firefox recently announced that they are offering users a choice on whether or not to include tracking information from copied URLs, which comes on the on the heels of iOS 17 blocking user tracking via URLs. The momentum of removing tracking information from URLs appears to be gaining speed. Where is this all going and … Read more
When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? In our Social Media Trends Survey, we asked 1,000+ social media marketers about the … Read more
The advertising world is constantly evolving, and in this digital age, social media advertising stands at the forefront of this transformation. It has ignited a revolutionary approach to how businesses reach their audience. Imagine a world where the message you craft doesn’t just reach people; it engages and interacts with them, fostering a two-way relationship … Read more
As purchasing power continues to shift and paid marketing budgets dwindle, SEO is increasingly important for business executives who are looking to stay ahead. By leveraging critical insights into consumer trends found through comprehensive SEO, strategies, decision-makers can remain agile in an ever-changing market landscape. This article identifies five key trends and areas of opportunity … Read more
AI has gone mainstream, and it’s slowly creeping into the day-to-day lives of marketers. Although this technology is still in its early stages, it’s already changing how we work. With the help of AI-powered tools, marketers can automate a variety of tasks, from drafting email subject lines to scaling entire marketing campaigns. If you’re curious … Read more
![The State of Content Marketing in 2023 [Stats & Trends to Watch]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/the-state-of-content-marketing-2023.jpgkeepProtocol.jpeg "The State of Content Marketing in 2023 [Stats & Trends")
As a marketer, leveraging Content marketing in your strategy means planning, creating, and sharing content to attract and delight your target audience. An engaging content marketing strategy generates brand awareness, convinces customers to take action, and drives revenue. Content marketing encompasses many types of platforms, channels, and types of media — such as social media, … Read more
What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing Email remains a dominant channel for marketers, consumers, and the overall success of a business. 41% of respondents in our … Read more
From the time smartwatches were first launched, they have never been considered as full-on masculine timepieces. In fact, the small size, sleek designs, and silicone or plastic straps have not gone down well with traditional chronograph users. There is criticism that it looks all too gimmicky and almost feminine. While that has not prevented smartwatch … Read more
For a very long time, Huawei has been running red hot with a long list of great smartwatch launches. You have Watch 3, GT, and now the GT 2. All of them have been a step in the right direction for Huawei that has pushed great hardware and strong build quality as its USP. With … Read more
