9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in … Read more

11 Social Media Trends Marketers Should Watch in 2024 [New Data]

11 Social Media Trends Marketers Should Watch in 2024 [New Data]

The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To learn more about what brands can expect this year and beyond, we surveyed 1,528 marketers to discover which social media trends B2B and B2C businesses are paying attention to. In addition to reviewing the research, … Read more

5 Common Email Marketing Mistakes to Watch Out For – Litmus

Litmus

Did you know an email can display more than 300,000 different ways depending on the email client, device, and reading environment? In other words…there are 300,000 potential ways an email can break. And that’s before all of your stakeholders decide to poke and prod your code in different ways. With 60% of companies needing at … Read more

9 Pivotal Marketing Trends to Watch in 2024, According to Experts

9 Pivotal Marketing Trends to Watch in 2024, According to Experts

No one knows the saying change is the only constant in life better than a marketer. We’ve seen the number of MarTech solutions grow from about 150 to more than 11,000 over the last 20 or so years. We’ve seen mobile become its own channel… and then as the world became device agnostic, we watched … Read more

Firefox URL Tracking Removal – Is This A Trend To Watch?

Firefox URL Tracking Removal - Is This A Trend To Watch?

Firefox recently announced that they are offering users a choice on whether or not to include tracking information from copied URLs, which comes on the on the heels of iOS 17 blocking user tracking via URLs. The momentum of removing tracking information from URLs appears to be gaining speed. Where is this all going and … Read more

Social Media Platforms Marketers Should Watch in 2023

Social Media Platforms Marketers Should Watch in 2023

When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? In our Social Media Trends Survey, we asked 1,000+ social media marketers about the … Read more

The Evolution Of Social Advertising: Trends And Strategies To Watch

The Evolution Of Social Advertising: Trends And Strategies To Watch

The advertising world is constantly evolving, and in this digital age, social media advertising stands at the forefront of this transformation. It has ignited a revolutionary approach to how businesses reach their audience. Imagine a world where the message you craft doesn’t just reach people; it engages and interacts with them, fostering a two-way relationship … Read more

5 Enterprise SEO Trends To Watch In 2023

5 Enterprise SEO Trends To Watch In 2023

As purchasing power continues to shift and paid marketing budgets dwindle, SEO is increasingly important for business executives who are looking to stay ahead. By leveraging critical insights into consumer trends found through comprehensive SEO, strategies, decision-makers can remain agile in an ever-changing market landscape. This article identifies five key trends and areas of opportunity … Read more

6 Marketing AI Predictions to Watch in 2023

6 Marketing AI Predictions to Watch in 2023

AI has gone mainstream, and it’s slowly creeping into the day-to-day lives of marketers. Although this technology is still in its early stages, it’s already changing how we work. With the help of AI-powered tools, marketers can automate a variety of tasks, from drafting email subject lines to scaling entire marketing campaigns. If you’re curious … Read more

The State of Content Marketing in 2023 [Stats & Trends to Watch]

The State of Content Marketing in 2023 [Stats & Trends to Watch]

As a marketer, leveraging Content marketing in your strategy means planning, creating, and sharing content to attract and delight your target audience. An engaging content marketing strategy generates brand awareness, convinces customers to take action, and drives revenue. Content marketing encompasses many types of platforms, channels, and types of media — such as social media, … Read more

Is The Huawei Watch GT The Most Stylish Smartwatch Yet?

Is The Huawei Watch GT The Most Stylish Smartwatch Yet?

From the time smartwatches were first launched, they have never been considered as full-on masculine timepieces. In fact, the small size, sleek designs, and silicone or plastic straps have not gone down well with traditional chronograph users. There is criticism that it looks all too gimmicky and almost feminine. While that has not prevented smartwatch … Read more

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