There are many aspects of starting a business. People will be quick to tell you about the importance of marketing, different sales techniques, and everything you need to know about getting a product to market. But in truth, without the necessary discipline, all the information becomes much less important. However, discipline is not something you … Read more
Tired of repetitive SEO tasks? Discover 8 powerful ways to automate your SEO and content workflows with LLMs, freeing up time to focus on strategic growth. Source link
Implementing AI in customer service can transform how businesses interact with their customers by enhancing efficiency, personalization, and scalability. There are a multitude of different AI strategies you can use, from chatbots for instant responses, sentiment analysis for emotional insight, data analytics for actionable insights, predictive support, and personalization engines – AI offers practical ways … Read more
The importance of a strong social media following cannot be overstated. Building relationships on platforms like Facebook can lead to greater customer loyalty and brand growth, not to mention more authority and trust for new customers. Whether you’re a founder, a social media manager, or you work for non-profit organizations, learning how to build a … Read more
Starting a new business is exhilarating, but it can also be daunting – especially when it comes to building your online presence. With a tight budget, limited resources, or SEO expertise, you might be wondering how to get your brand noticed. SEO, or Search Engine Optimization, is a cost-effective way to attract your target audience, … Read more
Loyalty programs are everywhere today, and for good reason: they work. When done right, loyalty programs can increase customer retention, drive more sales, and boost brand reputation without a huge marketing budget. However, not all loyalty programs are created equal. You need to understand your customer’s wants and needs in order to set up a … Read more
Looking for SEO AI tools to improve your process and workflows? Mike King shares 24 ways he’s using AI plus custom GPTs you can start using now. Source link
There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them. Before we dive in: If you’re … Read more
Trying to get more views on YouTube can often feel like screaming into the void. (*“Hello? Is anyone there?”*) It can be disheartening to stay stuck with the same 100–200 views. In this article, I’ll share 13 actionable strategies for increasing your YouTube videos’ views. Your videos can get discovered in one of four ways: … Read more
There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that … Read more
Juggling multiple social media accounts is like spinning plates on a high wire. One wrong move and it could all come tumbling down. How do you stay active on multiple social media networks — especially as a creator or a small business owner? This article shares seven strategies you can use (with software recommendations in … Read more
The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing, AI images, AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. But, heck, if AI can create a marketing plan for … Read more
Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search data to make better decisions about products, optimize strategies, understand consumer behavior, and focus marketing efforts for a higher ROI. Google offers three tips: How To Benchmark Against Competitors Analyzing … Read more
Google responded to the U.S. Department of Justice (DOJ) antitrust proposals for breaking up the company to address its dominance in search and online advertising, asserting that the remedies will harm user security, raise costs for consumers across industries, and stifle AI innovation. Google’s response presented three arguments on why the DOJ proposals may backfire … Read more
“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little more work. Websites are no different. Even the best content needs readers, and if you’ve struggled to increase your website traffic, you’re in good company. … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Technology offers new ways to communicate, but real human interaction remains the cornerstone of building trust and fostering genuine relationships. This is where event organizers play a crucial role — not just in coordinating … Read more
When starting a business, most entrepreneurs will focus almost all their efforts on sales, and for good reason. After all, without a sufficient amount of sales, brands will struggle to get their business off the ground and profitable. But when looking at a longer-term picture, building a community is absolutely crucial for repeat sales, loyal … Read more
If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs). As Google shares, prominence is based on “information that Google has about a business, from across the web, like links, articles, and … Read more
