3 New Ways To Use AI For SEO & Keyword Research [Without AI Prompts]

More specifically, advances in AI-powered speech recognition present exciting new opportunities for businesses. For instance, with CallRail’s Conversation Intelligence, you can get the most important insights faster to proactively address your customers’ concerns and make smarter business decisions. By turning your conversations into easy-to-act-on data, this technology takes you directly to the source for information, … Read more

Custom GPTs: New Ways To Utilize ChatGPT For SEO & Marketing

Based on the title of this post, it should be no surprise which new feature introduced at OpenAI DevDay was my favorite: custom GPTs. Now that custom GPTs are available to more users, I thought I would share some examples for SEO and marketing. To recap, Custom GPTs give ChatGPT Plus and Enterprise users the … Read more

8 Ways To Future Proof Your SEO Career In A Fast-Changing Industry

“SEO is dead!” We hear again, for what seems like the 20th time this year. “No one is using Google anymore, they’re all using TikTok for searches!” “Generative AI in the SERPs is going to steal all our clicks!” “It’s impossible to prove the worth of SEO in today’s cookie-less world!” There’s a lot of … Read more

3 ways to get more from your data with Sprout custom reporting

Just as there is no such thing as a one-size-fits-all social strategy, there’s no one social report that works for every team. Data analysis and social media reporting are becoming increasingly important skills for social media marketers. Today, there’s an increased pressure, and need, to use this data in more sophisticated ways—on the social team, … Read more

10 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2023

If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy: Relevance Authority With relevance, the key is knowing what your audience is searching for and providing the highest quality and most relevant content so it’s a no-brainer for Google to serve it up to them. But … Read more

How to Be Confident: 8 Data-Backed Ways to Overcome Imposter Syndrome

Looking to build confidence? You’ve come to the right place. Whether you’re looking to overcome low confidence for an overall sense of well-being or for something specific, like acing a job interview, there are a variety of ways to boost your confidence. Read on for science-backed strategies to help you overcome self-confidence issues and cultivate … Read more

Referral Traffic: 7 Ways to Drive It (And Get More Leads!)

Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO), pay-per-click advertising (PPC), blogging, and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog … Read more

Creating a Fulfilling Workplace: 5 Guaranteed Ways to Boost Job Satisfaction on Your Team

Job satisfaction is like a warm, cozy blanket on a cold winter day. It‘s waking up and being excited to go to work. It’s the feeling of achievement and gratification after completing a task. In other words, job satisfaction is the degree of joy and fulfillment a person attains from their selected occupation. Would you … Read more

10 Ways To Get the Most Out Of Business Networking Events

Whether it’s Pubcon or MozCon, Dreamforce, or SXSW, SEO conferences and business networking events can be a great way to freshen up your skills, tune into industry trends, and connect with other professionals. In fact, getting the most out of networking events requires more than just listening to panels and handing out your business cards. … Read more

6 Ways To Optimize Your PPC Performance

PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid search campaigns are launched, running, and collecting data, optimizations begin. Pay-per-click (PPC) optimization is the process of reviewing, analyzing, and editing campaign elements to improve performance based on business … Read more

8 Ways that Video Marketing is a Game-Changer for Digital Marketers in 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. Your goal is to develop extremely powerful strategies that engage with the target audience and deliver exceptional results. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video … Read more

3 Ways To Block Google From Indexing AI Chatbot Content

Google Search Advocate John Mueller suggests three ways to prevent potentially inaccurate AI chatbot content from being indexed. Website owners should be mindful of potential issues caused by AI chatbots that could impact the visibility and search presence of their websites. Mueller suggests the use of a ‘robotted iframe’, ‘robotted JavaScript file/resource’, or ‘data-nosnippet’ to … Read more

3 ways to adapt content for the era of social media entertainment

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role … Read more

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