2 Ways to Take Back the Power in Your Business: Part 2

Before we dive into the second way to assume power in your business, let’s revisit Part 1.  Who informs your marketing strategy?  YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below?  Competitors: Their advertising and digital presence and seemingly never-ending … Read more

What is Website Architecture? 8 Easy Ways to Improve Your Site Structuring

Getting lost sucks. It doesn’t matter if you’re in a city or a corn maze, the ambiguity of not knowing where you are and what could happen next can make you break out in a cold sweat. Website visitors feel the same way when they land on a jumbled website. Nearly one in two people … Read more

How To Make Your Business More Profitable? 7 Foolproof Ways

In December 2023, there was a 0.2% (6,324) decline in the total number of businesses, a 0.8% (12,837) rise in the total non-employing businesses, and 1.9% (19,161) in employing businesses. These staggering statistics show that enough businesses struggle to make the bare minimum profits even if they’re not the majority. This can happen to any … Read more

Ways to Measure & Analyze SEO Performance Every Marketer Should Know

Ever stopped to think about what draws visitors to your website or why some pages seem to attract more attention than others? It’s like piecing together a puzzle, where each piece represents a different aspect of your site’s appeal.  In the vast ocean of the internet, standing out requires more than just having an eye-catching … Read more

3 Powerful Ways to Use Social Proof in Email Marketing [+13 Examples] – Litmus

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with 12 examples to inspire your own campaigns. Read on to learn: What is social proof? Why should you use social … Read more

11 Ways That Really Work To Get Backlinks

If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs). As Google shares, prominence is based on “information that Google has about a business, from across the web, like links, articles, and … Read more

5 Ways To Leverage Business Coaching To Grow Your Marketing Agency

As the owner of a marketing agency, it can be tempting to try and handle every aspect of your business single-handedly. After all, your vision and passion are often driving your agency forward. However, attempting to tackle every challenge alone can quickly lead to burnout and stagnation. This is where many agency owners bring in … Read more

10 Successful Ways To Improve Your SERP Rankings

Not sure what to focus on to improve your website’s rankings? Wondering which tactics can lead to quick SEO wins? Instead of optimizing 800+ meta descriptions and calling it a day, there are easy ways you can win the heart of your clients and save time doing it. Watch our on-demand webinar for an exclusive … Read more

9 Actionable Ways To Get More Likes On TikTok

Likes on TikTok is currently one of the major metrics to measure the popularity and engagement level of individuals, businesses, and content creators on the platform. TikTok likes are important to individuals to boost confidence and validate your content. Businesses also rely on likes to gain more visibility and attract potential customers. Similarly, content creators … Read more

11 Ways to Use Social Media to Amplify Your Research Reports

Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases?  Unsurprisingly, you barely got any reach or leads for your report. That’s the old playbook. These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. … Read more

6 Ways To Supercharge Your Campaign Insights With Multi-Touch Attribution

This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. In the world of digital marketing, you have to understand the entire customer journey in order to make informed strategic and resourcing decisions. But, as any SEO practitioner will tell you, it can be exceedingly difficult to gauge … Read more

Google Ads Checklist: 5 Ways To Audit & Optimize Your Campaigns To Boost Results

This post was sponsored by That PPC Guy. The opinions expressed in this article are the sponsor’s own. Google Ads campaigns not yielding the desired results? Want to turn things around, but don’t quite know where to start? Unsure of where your PPC campaign may have gone wrong? In This Guide: 1. How To Improve … Read more

6 Ways To Optimize GPTs To Boost Online Visibility & Engagement

GPTs, the no-code way to create custom ChatGPT experiences from OpenAI, allow brands to reach ChatGPT users in the GPT Store. Considering that 80% of Fortune 500 companies have registered OpenAI accounts, it’s an important market segment for most businesses to engage. It gives people new ways to try your brand’s products and services while … Read more

7 Ways SEMs Can Leverage AI Tools

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

Duplicate Content Issues on Your Website? Easy Ways to Find and Fix Them

It’s easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. While those are important factors, and staying up on best practices is essential, resolving duplicate content issues should be your top priority. Often, the hidden cause of lost rankings and decreasing traffic isn’t that someone else … Read more

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