It’s easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. While those are important factors, and staying up on best practices is essential, resolving duplicate content issues should be your top priority. Often, the hidden cause of lost rankings and decreasing traffic isn’t that someone else … Read more
Throughout 2023, Coca-Cola has embraced generative AI technology from OpenAI and Stable Diffusion in its advertising, launching several experiential marketing campaigns. These campaigns demonstrate the transformative impact of AI on marketing, blending technology with creativity to reach audiences in new and engaging ways. Continue reading to explore the six advertising and marketing campaigns Coca-Cola created … Read more
Confession: Back when Facebook first rolled out Graph Search in 2013, I was a little disappointed. The conversion path for someone to actually go from Facebook Graph Search to my business page to my website was so long it was improbable many would complete it. Turns out I wasn’t the only one who was disappointed. … Read more
In a significant leap in large language model (LLM) development, Mistral AI announced the release of its newest model, Mixtral-8x7B. magnet:?xt=urn:btih:5546272da9065eddeb6fcd7ffddeef5b75be79a7&dn=mixtral-8x7b-32kseqlen&tr=udp%3A%2F%https://t.co/uV4WVdtpwZ%3A6969%2Fannounce&tr=http%3A%2F%https://t.co/g0m9cEUz0T%3A80%2Fannounce RELEASE a6bbd9affe0c2725c1b7410d66833e24 — Mistral AI (@MistralAI) December 8, 2023 What Is Mixtral-8x7B? Mixtral-8x7B from Mistral AI is a Mixture of Experts (MoE) model designed to enhance how machines understand and generate text. Imagine it … Read more
Google Maps gets holiday travel boost with smarter transit, group planning, and community engagement features. Google Maps is updating transit directions to recommend smarter routes. New tools will allow for easier group trip planning on Maps. Users can now react to Maps content with emojis. Source link
![3 New Ways To Use AI For SEO & Keyword Research [Without AI Prompts]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/3-New-Ways-To-Use-AI-For-SEO-Keyword.jpg "3 New Ways To Use AI For SEO & Keyword")
More specifically, advances in AI-powered speech recognition present exciting new opportunities for businesses. For instance, with CallRail’s Conversation Intelligence, you can get the most important insights faster to proactively address your customers’ concerns and make smarter business decisions. By turning your conversations into easy-to-act-on data, this technology takes you directly to the source for information, … Read more
Based on the title of this post, it should be no surprise which new feature introduced at OpenAI DevDay was my favorite: custom GPTs. Now that custom GPTs are available to more users, I thought I would share some examples for SEO and marketing. To recap, Custom GPTs give ChatGPT Plus and Enterprise users the … Read more
Dive into this Whiteboard Friday episode with Chris Long as he reveals five ingenious ways SEOs can leverage ChatGPT. Source link
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Many scientific studies highlight the link between hearing or seeing our own name and the ways that causes our brain to react as a result. Dubbed the “cocktail party effect” by psychologists, marketers of all … Read more
What are you grateful for? Perhaps you’re grateful for a good nights sleep, or time spent with loved ones. Maybe you find yourself practicing gratitude for dragging yourself out of bed on a cold morning to go to the gym, or you say a quick “thank you” to a friend who helped you through a … Read more
“SEO is dead!” We hear again, for what seems like the 20th time this year. “No one is using Google anymore, they’re all using TikTok for searches!” “Generative AI in the SERPs is going to steal all our clicks!” “It’s impossible to prove the worth of SEO in today’s cookie-less world!” There’s a lot of … Read more
Just as there is no such thing as a one-size-fits-all social strategy, there’s no one social report that works for every team. Data analysis and social media reporting are becoming increasingly important skills for social media marketers. Today, there’s an increased pressure, and need, to use this data in more sophisticated ways—on the social team, … Read more
If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy: Relevance Authority With relevance, the key is knowing what your audience is searching for and providing the highest quality and most relevant content so it’s a no-brainer for Google to serve it up to them. But … Read more
Looking to build confidence? You’ve come to the right place. Whether you’re looking to overcome low confidence for an overall sense of well-being or for something specific, like acing a job interview, there are a variety of ways to boost your confidence. Read on for science-backed strategies to help you overcome self-confidence issues and cultivate … Read more
Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO), pay-per-click advertising (PPC), blogging, and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog … Read more
Job satisfaction is like a warm, cozy blanket on a cold winter day. It‘s waking up and being excited to go to work. It’s the feeling of achievement and gratification after completing a task. In other words, job satisfaction is the degree of joy and fulfillment a person attains from their selected occupation. Would you … Read more
Whether it’s Pubcon or MozCon, Dreamforce, or SXSW, SEO conferences and business networking events can be a great way to freshen up your skills, tune into industry trends, and connect with other professionals. In fact, getting the most out of networking events requires more than just listening to panels and handing out your business cards. … Read more
PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid search campaigns are launched, running, and collecting data, optimizations begin. Pay-per-click (PPC) optimization is the process of reviewing, analyzing, and editing campaign elements to improve performance based on business … Read more
